Every day, someone hears the words, "You have breast cancer."

In that moment, life changes-not for the individual diagnosed, but also for their family, friends, and loved ones. Beyond the medical journey many face financial hardship, uncertainty, and barriers to accessing the care and support they need.

At PINK "ME", we believe no one should face breast cancer alone. Through financial assistance, life-saving mammograms, educational programs, care packages, and compassionate support, we are committed to walking alongside individuals and families throughout their journey.

As a two-time breast cancer survivor, Dr. Michelle Bean, Founder and President of PINK "ME", understands what is possible when community comes together around a shared purpose. On Saturday, October 10, 2026, she will take on the 10 miles to $10,000 Challenge- running in honor of every survivor, every person currently in treatment, every caregiver, and in memory of those we will never forget.

Each mile represents the strength, courage, resilience, and hope of those we serve. Every donation fuels programs that provide real support when it is needed most.

Together, we can transform every mile into hope, every dollar into impact, and every act of generosity into a brighter future for those facing breast cancer.

Every Mile. Every Woman. Every Reason.

The Current Need

Data shows that comprehensive support systems significantly improve the quality of life for those undergoing treatment. However, current limitations in local resources mean that many individuals struggle to access the advocacy and specialized information they require. Breast cancer impacts thousands of individuals and families each year, and too many still face financial barriers to screenings, treatment, and support.

Through AMPLIFY 2030, PINK "ME" is building on its impact- supporting 105+ families, expanding access to 500+ Mammograms Matter screenings, and reaching individuals across 22 states-with the goal of ensuring even more people have access to life-saving resources, financial assistance, and hope.

Our Vision for Expansion

Through our strategic plan, AMPLIFY 2030, PINK "ME" is committed to:

Expanding access to life-saving mammograms through the Mammograms Matter initiative.
Increase financial assistance for individuals in active breast cancer treatment and survivors.
Growing Moments That Matter care packages for patients and survivors.
Building partnerships with hospitals, imaging centers, employers, and community organizations.
Expanding breast cancer education and outreach to reach more communities across New Mexico and beyond.
Ensuring more individuals and families have access to support, resources, and hope they deserve.

The Direct Impact of Your Donation

When you give to PINK ME, your contribution help provides life-saving mammograms, financial assistance, care packages, education, and support for individuals and families impacted by breast cancer. Together, your generosity advances AMPLIFY 2030 and helps ensure no one faces breast cancer alone.

Support Our Mission

We Invite You to Join the 10 miles to $10,000 Challenge

We invite you to join us for the Founder's 10 Miles to $10,000 Challenge. Bring your family, your signs, and your pom-poms as we come together to cheer on every mile run in honor of those whose lives have been touched by breast cancer. Your presence is more than encouragement-it is a reminder that no one faces this journey alone. Together, we'll celebrate hope, inspire strength, and help ensure more women and families receive the support they need.

Whether you choose to donate, become a sponsor, cheer along the route, or share the campaign with others, you are helping turn hope into action and making a lasting impact.

Every Mile. Every Woman. Every Reason.

HOW YOU CAN BE PART OF THE CHALLENGE:

Cheer along the route with signs and pom-poms
Make a donation towards the $10,000 goal
Sponsor a mile or become a challenge sponsor
Share the campaign on social media
Honor or celebrate someone impacted by breast cancer

Mile Marker Update

Mile 5 is officially sponsored!

A heartfelt thank you to our Mile 5 Sponsors:

Make Your Gift Today

Miles for Every Woman

Every Mile. Every Woman. Every Reason.

Team Leaderboard

Team Members