Put Your Business Front & Center for Summerfest on Saturday, July 18, 2026

Why Participate?

Take advantage of foot traffic generated by the Summerfest Block Party
Boost your sales and visibility at a slow time of year
Extend your storefront to be part of the street vibe
Be part of the District-Wide experience

How it works:

Mass Ave will promote your sidewalk sale items on our media channels. Send us a description of your “Summerfest-only” discounts or bundles.
Mass Ave will provide a balloon bouquet for you to tie to your outdoor display signaling you are participating in the Sidewalk Sale
Develop grab-and-go items for easy purchases
Provide live demos or mini experiences
Optional: participate in a treasure hunt experience
Mass Ave is providing a Golf Cart Shuttle to ferry festival goers up and down Mass Ave for free!

Low Effort. High Impact.

Participation is easy, flexible, and designed to work for all member businesses. Having a presence outside your store makes a noticeable difference. to the festival vibe.

Join Us

Let’s make Mass Ave buzz from curb to storefront. Your participation helps create the energy that draws visitors—and keeps them coming back.
Sign up for the Summerfest Sidewalk Sale and be part of the action!

More than a street. Mass Ave Indy is a Cultural Arts District.

The Mass Ave Cultural Arts District is dedicated to cultivating a vibrant, inclusive, and thriving community, where culture, commerce, and creativity come together to shape a dynamic future for Mass Ave.

Mass Ave Summerfest Sidewalk Sale Sign-up

Engage with new customers and turn festival energy into sales