The Vision Council Foundation is committed to solving the industry’s biggest challenges: industry growth and public awareness.

We strive to empower patients and consumers via public interest campaigns supported by critical market research, and to grow the optical industry through career path programming and scholarships.

Our Vision

A future where vision care is recognized as healthcare, and everyone has the knowledge, access, and opportunity to make informed decisions about their eye health.

Our Mission

Empowering people everywhere to see and look their best, The Vision Council Foundation strives to improve eye health access through public education campaigns and critical market research, as well as optical industry career path programming and scholarships.

Our Focuses

Consumer Education

Healthcare campaigns including low vision, Healthy Vision Month, myopia awareness, diabetes and eye health, annual eye exams
Performance and safety campaigns including National Sunglasses Day, National Reading Glasses Day, UV Safety, eyewear product knowledge and trends

Reaching over 1M impressions

Industry Growth & Development

Opening Your Eyes Scholarship Fund for opticianry students
Optical Industry Career Pathways
Celebrating the Industry

Impacting more than 25 students in 2024

For additional information or custom package opportunities, please contact Abigail Crosby via email at acrosby@thevisioncouncil.org.

The Vision Council Foundation

Empowering People Everywhere to See and Look their Best