One Tribe Foundation (formerly 22KILL) began as a grass-roots movement to raise awareness of the Veteran suicide rate. We believe that creating a community of continued service and support is essential to restoring the value of life.

"One Tribe, One Fight"

We started as 22KILL in 2013 as an awareness campaign. We simply wanted to bring attention to the suicide epidemic among our nation’s veterans.
Our “22 Push Up Challenge” helped bring attention to the epidemic of 22 deaths by suicide per day among our military and Veterans.
Since the inception of 22KILL, our tagline has been “One Tribe – One Fight”. Since 2013, we have grown and expanded our programs to reduce the suicide rate among Veterans and first responders. We continue working to reduce suicides among our military heroes, but we have been called to serve everyone on our front line—expanding our program to empower Veterans, first responders, front-line healthcare workers, and their families. During the world health crisis a few years ago, the time was never better for evolving our brand.
That is why we rebranded 22KILL to “One Tribe Foundation”.
We are all in this together—One Tribe—working to support each other, raise awareness, encourage mental wellness and healthy living, and combat suicide within our communities.

Taiga Cooler Labor Day Giveaway 2025

By One Tribe Foundation

Taiga Cooler Labor Day Giveaway 2025

Win a fully custom 27qt cooler