Right now, communities across the U.S. are facing a compounding crisis.

Rising food costs and cuts to public assistance programs have pushed food insecurity to levels not seen in years. Fresh, nutritious food is becoming harder to access... especially for families, elders, and historically under-resourced neighborhoods.

Seeds of Change is a project-specific media campaign created to respond to this moment.

We are producing a short documentary film and accompanying media campaign in partnership with Project Roots that centers real people working on the front lines of food access: community organizers, residents, and grassroots organizations building sustainable solutions through local food systems, education, and mutual care.

(Special thanks to Mom's Pantry, Chicanos Por La Causa, and Sunnyslope Manor for their contribution in our documentary so far!)

This campaign exists for one clear purpose:
to raise funds and public awareness that directly support community-led food access initiatives right now.

Your donation funds:

Documenting lived experiences while showcasing the grassroots solutions shaping what’s next.
Helping thousands of families facing food crisis receive fresh produce at no cost
Building vertical gardens in food deserts and schools to grow food year-round
Teaching youth about the importance of growing and eating high quality produce
Keeping dollars in the community through compensated roles for local creatives and storytellers

Why media — and why now?

Because policy decisions, economic pressure, and climate-related disruptions are shaping public opinion in real time. Stories influence where attention goes, how resources move, and which communities are seen as worthy of investment.

This film and campaign are not about charity optics.
They are about showing the reality of what’s happening now, amplifying voices too often excluded from the conversation, and mobilizing funding toward solutions that already exist but lack visibility and sustained support.

When you give, you are not only funding a film.
You are helping turn storytelling into a tool for real-world impact.

This is a time-sensitive campaign for a time-sensitive crisis.

Your support helps ensure that food access remains a human right... not a privilege.

Seeds Of Change

By Threadline

Seeds Of Change

Help support the frontlines of the current food access crisis.

Team Members