The Good. The Challenging. The Hopeful. Please Help Us Grow Our Small Business. 🍦🚚

For the past seven years, Capital Ice Cream—"Happy Place in Hartford"—has been more than just an ice cream shop; it’s been a community hub built on warmth, love, and connection. Maybe it’s the teacher in me or my southern roots, but my mission has always been to serve more than just sweet treats, but to create a positive space where people connect, support, learn, and grow together! Through meaningful events and shared moments, my hope is that every visitor leaves Capital Ice Cream, feeling appreciated, joyful, inspired and like family. Together we’ve built something special here and I can't wait to do more!

As a small business, we know that to survive and thrive, we must grow, adapt, and find new ways to serve our customers. The truth is running a brick-and-mortar ice cream shop in the North is challenging. The colder weather forces us to close for months at a time, making it difficult to sustain our business year-round. That’s why we need to expand our business model by adding an ice cream truck (the one pictured is just a fun example)—allowing us to generate revenue beyond our store, reach new customers, and create more/larger opportunities to serve our community and beyond. Ultimately, by doing so, we will be able to maximize revenue in peak seasons allowing us to better navigate seasonal slowdowns ensuring that our business remains strong even during the colder months when ice cream sales naturally decline.

Why An Ice Cream Truck?

An ice cream truck would be more than just a fun addition—it would be game-changer for our business! With this expansion, we will be able to:

🍦 Increase revenue by operating at festivals, local events, and private catering
🍦 Expand our brand beyond our storefront and accept larger volume opportunities
🍦 Host more community events bringing together families, schools and organizations
🍦 Create more job opportunities for local youth and employees

We’ve Saved & Had Some Help, But We Need You!

We’ve worked hard, saved, and received support along the way, but we’re still short of what we need to purchase a truck. Your contribution, no matter the size (even $1 helps), will allow us to:

✅ Purchase and outfit a truck with everything needed to serve ice cream & desserts on the go
✅ Expand our reach and bring our ice cream to more neighborhoods, events, and businesses
✅ Continue growing and giving back through community events and youth employment

We Are Resilient. We Are Grateful. We Are Ready!

We’ve survived a pandemic, economic challenges, and price increases—but we’re still standing because we believe in what we do and because of you! This ice cream truck will allow us to not just survive, but truly thrive while continuing to spread happiness, connection, and sweet moments throughout our community.

💙 Your support means everything. 💙 We can't wait to find and build a Happy Place on Wheels with you! -Chantell

Please donate today and help us grow, expand, and serve more smiles—one scoop at a time! Thank you for your support!🍦🚚✨ Want to learn more about us? Please visit us on Instagram or Facebook @capitalicecream or at capitalicecream.com🍦🚚✨

Instagram: https://www.instagram.com/capitalicecream?igsh=Y3IncWFkZmRpYzlj

Small Business, Big Dreams, Sweeter Future...Help Us Raise Funds for An Ice Cream Truck!

More than just ice cream- this truck means growth, opportunity, and community!