💛🖤 Centennial Relaunch: XULA Cheer × Orijin Bees 💛🖤

“Every time we have a homecoming parade or cheer competition, these little girls run up to hug me, and it just warms my heart. These little experiences made me ask, what Xavier can do to start to deconstruct this perspective of what it means to be a Black cheerleader.” – Glenn Caston, Deputy Chief Inclusion Officer & Head Cheer Coach

In May 2021, XULA Cheer launched a historic partnership with Orijin Bees to create dolls that proudly represent Xavier University cheerleaders. Complete with the brand’s signature curly hair and Xavier’s iconic white and gold uniforms, these dolls became a symbol of representation, pride, and possibility.

✨ Since then, XULA Cheer has:

Secured 2 National Titles 🏆
Engaged 200+ student-athletes
Expanded our reach as a program rooted in representation and excellence

Now, in our Centennial Year, we are proud to relaunch the collection — this time, introducing boy dolls for the very first time.

🌟 The “I See Me” Campaign

Representation matters. In competitive cheerleading, Black athletes are often underrepresented and underestimated.These dolls serve as more than toys — they are affirmations for every child who picks one up, reminding them that their curls, their skin, and their presence belong on every stage.

Melissa Orijin, founder of Orijin Bees, created the doll line after noticing her daughter begin to prefer fairer-skinned dolls once she started school. “They are a way for children to take pride in their heritage, celebrate their identity, and embrace their cultural roots.”

At Xavier, this campaign extends that same vision: creating safe spaces, affirming students’ full identities, and showing that beyond academics, Xavierites are whole human beings with dreams, talents, and joy.

Coach Caston remembers gifting the first doll to a little girl during Xavier’s 2021 homecoming parade:

“I saw her not too long ago playing with the doll on her porch and I could tell it really resonated with her. I cried because, for me, that was a sure sign that we are doing the right thing. We did more than gift her a new toy. We inspired a dream.”

💛 Limited Centennial Collection 💛

Girl Doll Options

Fro Love
Sunnie Fro
Sugar Puff
Lovey Coiley

Boy Doll Options (not featured with XULA gear)

Bee-Boy Legacy
Bee-Boy Triumph
Bee-Boy Heritage

Girl OPTION 1 - Fro Love

BOY OPTION 1 ( NOT FEATURED WITH XULA GEAR) - BEE-BOY LEGACY

Girl OPTION 2 - Sunnie Fro

BOY OPTION 2 ( NOT FEATURED WITH XULA GEAR) - - BEE-BOY TRIUMPH

Girl OPTION 3 - SUGAR PUFF

BOY OPTION 3 ( NOT FEATURED WITH XULA GEAR) - BEE-BOY HERITAGE

Girl OPTION 4 - LOVEY COILEY

🚨 Pre-Sales Are Live — Only 300 Dolls Available 🚨

This Centennial Collection is limited to just 300 dolls. Once they’re gone, they’re gone!

💛 Celebrate 100 years of Xavier excellence
🖤 Support the program that’s making national headlines
✨ Give a child the gift of seeing themselves represented

👉 Reserve your doll today and be part of this historic relaunch.

XULA CHEER DOLLS

By XAVIER UNIVERSITY OF LOUISIANA CHEERLEADING

XULA CHEER DOLLS