Support the growth of independent musicians and live music experiences.

Your support helps fund:

• artist performance fees
• travel and lodging
• production costs
• community programming

WHAT IT IS

The NuMainstream Music Exchange is a curated program designed to move musical artists between cities for live performances, content creation, and community engagement.

We focus on building real opportunities for musicians while helping partners activate culture through music.

WHO IT’S FOR

Artists

• Solo artists
• Bands
• Vocalists
• DJs
• Instrumentalists
• Producers (with live sets)

Partners

• Venues
• Universities
• Cities / Downtown orgs
• Brands (especially beverage/lifestyle)
• Festivals

PROGRAM FORMATS

Live Show Exchanges

Artists perform in a partner city alongside local acts.

Includes:
• curated lineup
• audience development
• ticketed event

Campus Performances

Artists perform and engage students.

Includes:
• live performance
• Q&A or panel
• workshop (optional)

Brand-Supported Shows

Brands sponsor live music experiences.

Includes:
• branded performances
• content capture
• audience engagement

Residency-Style Runs

Artists perform multiple times in one city over a short period.

Includes:
• repeat shows
• deeper audience building
• stronger content output

WHAT ARTISTS RECEIVE

• Paid performance opportunities
• Travel support (when applicable)
• Lodging (when applicable)
• New audience exposure
• Professional content (photo/video)
• Networking with venues, brands, and promoters
• Opportunity for future bookings

WHAT PARTNERS RECEIVE

• Curated musical talent
• Consistent programming
• Increased foot traffic
• Content creation opportunities
• Audience engagement
• Cultural alignment

HOW IT WORKS

Submit interest (artist or partner)
We review fit and market alignment
We build the exchange lineup and partners
We execute performances and media
We deliver recap and build future opportunities

Apply as an Artist
Become a Partner
Host a Show
Support the Program

Music Exchange Program

A curated music exchange program connecting artists, cities, venues, schools, brands, and communities through live performance, media, and cultural experiences.