Why now?

Around age 10, kids begin an incredible period of growth that shapes the rest of their lives. They’re also growing up with more pulling at their attention than any generation before them. Four in ten U.S. teens say they’re online almost constantly (Pew Research Center).

The old instincts (protect, buffer, limit, ban) are tempting, but they’re no match for this moment. Kids need real skills, real connection and lots of real practice.

Why a10d?

That’s why we’re building a10d (“attend”), a new way to help tweens own their attention and build the skills and mindsets they need to flourish as humans. Once a month, a small local crew of kids meets up in real life for a mission where they connect, create and solve problems together, alongside trained teen mentors from their own community. In between, short at-home challenges help kids and their grown-ups bring new skills into real life.

This January, our first pilot communities bring a10d to kids. a10d is supported by a grant from LearnerStudio, and we’re so grateful to have them with us from the start. To reach every school, youth center and community raising their hand, though, we need many more people beside them.

Our goal

$75,000 to help a10d grow from a handful of pilots to a program any community can bring to the kids they love and serve.

Your gift can help us:

Help one attendee and one mentor participate for a full year: $50
Bring a10d to a new school or youth center for a full year: $500
Welcome a group of schools or clubs to join together, including live support from the a10d team: $1,000
Film groups around the country showing how their communities bring a10d uniquely to life: $5,000
Measure what works, so we can nurture and share it with communities everywhere: $10,000

If you would like to connect to discuss a donation or learn more about a10d, just email Meghan Fitzgerald at meghan[at]a10d.org. We'd love to talk!

Gifts of every size matter. When you give, you’re telling the kids in your life, and kids everywhere, that their attention is worth protecting and their potential is worth investing in.

Thank you for believing that the kids we love deserve to own their attention and the kinds of relationships and skills that will enable them to flourish. Your company and support mean the world!

Meghan and Brian, Co-founders, a10d

© 2026 a10d, Inc. a10d is a 501(c)(3) nonprofit organization. EIN: 42-3822453.

It’s Time to Attend: Help a10d Reach Every Kid

As our first pilots launch, help us prepare a10d for every community that’s ready.