Every year, the Big Sky PBR delivers unmatched energy, grit, and heart - earning its reputation as the PBR Event of the Year. The arena is where legends are made and unforgettable moments unfold. But sometimes, that magic comes at a price.

On the first night of competition, the crowd fell silent as Briggs Madsen was carried out on a stretcher, a sobering moment that reminded us all of the risks these athletes take every time they nod their head. This brave cowboy was airlifted to Idaho Falls, where he received urgent care for a collapsed lung and a brain bleed. Briggs now faces a long road to recovery.

In bull riding, there’s no safety net, no guaranteed income, no coverage for steep medical bills when competition comes to a halt. These are athletes who push their limits for the love of the sport, and now, they need us.

This campaign is powered by Outlaw Partners and the broader Big Sky community, a community known for its spirit of giving. Through our partnership with Western Sports Foundation, we’ll ensure that funds raised go to the cowboys we cheered for this weekend; supporting their medical bills, recovery efforts, and everything they need to start competing again.

Let’s rally around the riders who left it all in the arena. Because in Big Sky, we take care of our own.

Thank you!

Big Sky PBR 2025 - Rider Fund

By Western Sports Foundation

Big Sky PBR 2025 - Rider Fund

Let's Support our Injured Riders