The Beauty of Giving is a heartfelt online benefit presented by What Makes You Feel Beautiful, a Maui-based nonprofit dedicated to uplifting women, girls, and families through self-love, confidence, and care.

This year’s benefit features twelve limited-edition silk scarves from Amaiahlani Silks — wearable art created in light and inspired by the natural beauty of Hawai‘i. Each scarf carries a story, an illumination, and a message of belonging.

When you bid, you’re not just collecting a piece of art — you’re helping provide mentorship, wellness, and self-care resources to women and girls in our community.

Every dollar raised supports programs such as MAUI GEMS, FLY, and ʻOhana Care Outreach, ensuring that love, confidence, and beauty continue to ripple through Maui and beyond.

Bid beautifully. Give beautifully. Together, we create the beauty of giving.

Your generosity through this benefit directly supports the heart of our mission.

What Makes You Feel Beautiful (WMYFB) is a community-based nonprofit serving Maui with programs that nurture self-love, resilience, and belonging. Through initiatives like MAUI GEMS mentorship, the FLY SEL program, and ʻOhana Care Outreach, we help girls and women build confidence, develop leadership skills, and access essential care for their families.

Our work is grounded in aloha — creating spaces where every girl and every woman feels seen, valued, and supported. With your generosity, we are not only meeting urgent needs but also growing futures filled with dignity, healing, and opportunity. Together, we are building a stronger, healthier Maui.

The Beauty of Giving

A heartfelt online benefit for Maui women, girls, and families — featuring Amaiahlani Silks, wearable art created in light and love.