Our Intention

Our Giving Tuesday campaign looks to unite and amplify the efforts of people, organizations and movements working for the common good to maximize social change globally until we have a world that works for all. Let’s do together what we can’t do alone! Our Story

Our Story

WE can no longer afford to live in a ME-based society where people’s actions don’t consider the consequences for others. That’s why in 1998 Rick Ulfik founded We, The World to generate public awareness and action for peace, justice, sustainability and transformation. 24 years later WE are reaching more than 850,000 people each year and our network of more than 40,000 leaders and members of socially conscious organizations and businesses represents millions of constituent

Our Goal

WE aim to inspire, inform and involve all of you to support our work so that we may continue to push for a shift from “I” to “WE” in our individual actions and attitudes as well as in our societal priorities and policies

This year our goal is to raise $10,000 to help our campaigns based on our 11 Themes influence political will, reshape culture and society and change the story. Giving Tuesday 2022 will focus on two areas of WE work

1. WE Change Agent Networks (WECAN) - $7,000 goal with each campaign receiving $1,750

WECAN campaigns allow us to create unprecedented cooperation and coordination between the world's transformative movements and mobilize them for real and lasting change. Each WECAN campaign participates in local initiatives to accelerate global social change. WE currently have 4 WECAN campaigns

WECAN Botswana - Unleashing the African Potential

1. 1. Purchasing of a computer and printer to be able to facilitate workshops in the communities and print teaching materials such as booklets and infographics
2. 2. Funds to sponsor travel and accommodation for one African leader to attend the UN Water Conference in March 2023 - $5,000USD total is needed so this is just the start!
   i. Attending this conference will enable them to engage with relevant stakeholders from across the globe, in order to benchmark for key successes of development policies and framework, that will improve their Botswana

 WECAN Rwanda - Promoting Rural Women's Economic Empowerment Through Piggery Farming Project

1. 1. To buy the pigs to rear, this will enable the community member to get manure to use in fertilizing the kitchen garden for fighting against the malnutrition in 100 families and generating income through selling manure and vegetables to their neighbors
2. 2. $400 will supply smartphones that will help them to access on information and helped them also to share life experience with their fellow rural women from other African countries like Uganda and Tanzania, $400 will be used in purchasing a computer to be able to create graphics, mee virtually with local leaders and write resource guides
3. 3. $60 USD will supply menstruation and hygienic products to 10 people for 6 months especially vulnerable ones in the community

2. Operations - $3,000
WE have an outstanding administrative team that has been volunteering their time ensuring that WE can coordinate awareness and action activities to maximize social change globally for over three years. This Giving Tuesday we want to jumpstart our goal of securing funding for salaries for these administrative team members who volunteer their time 20-40 hours per week, largely unpaid except for a small monthly stipend. Meeting this goal helps us embody our Economic Justice theme that is devoted to fulfilling basic human needs, promoting fair trade and fair labor, reducing economic inequality and ending economic injustice.

Our wonderful administrative team consists of:

Angel Fullerton (She/Her) - Executive Director

“This moment is all we have and I consciously choose to help instead of harm in each of these moments. Working with WE allows me to amplify the impact of each moment while simultaneously fostering that opportunity for ALL individuals and organizations working for the common good.”

Callum Cintron (They/Them) - Director of Operations

• “If we do not take real action to move away from “Us” versus “Them” and shift from “I” to “We” in every aspect of our lives then we will never reach our full potential as members of this earth. WE is exactly what is needed to create a more livable world for all and I am proud to be part of that work.”

Jana Larsen (She/Her) - Human Experiences Resource Director

• "I love the message of Me to WE and saving the world gets me out of bed in the morning. WE together will make a difference."

Our Asks

Share Your Story
Share photos of and the story behind your work as it relates to our campaigns

1. On social media @thewecampaign on Instagram, Facebook, Twitter and LinkedIn
2. Via email @[email protected]

Donate
To meet our goal of $10,000, WE need your help. Below are some ways WE can achieve this goal together. Let’s do together what we can’t do alone! Which action do you think you could be part of?

• Celebrate WE’s 24th year! 100 people donate $24 and ask 3 people to donate $24
• Celebrate our Founder’s 74th birthday (10/20/2022)! 50 people donate $74 and ask 2 people to donate $74
• Share 1 WE thing you did in 2022 in your donation comment! 200 people donate $1 and ask 2 people to donate $22

There are two ways you can donate

1. https://givebutter.com/c/WEGivingTuesday
2. https://we.net/donate/

Auction Item
Do you have a skill or service? Are you an artist or crafter? To support WE you can offer to auction an item or service with all proceeds going to our Giving Tuesday campaign. Help change the world through your craft and skills by emailing us to discuss how to set up your auction item!

Become a Giving Tuesday Ambassador
1. Add yourself as a Team Member on our Givebutter page - https://givebutter.com/c/WEGivingTuesday

2.  Spread the Word
- We understand that not everyone can give monetary donations or a lot of their time to our Giving Tuesday campaign. If you would like to still be involved you can help us immensely by spreading the word. We have a Peer Toolkit to make this easy. Our Toolkit gives you quick access to graphics to share, our donation link, what to say on various platforms and important dates and times you can support us.

3. To show our gratitude for the work our Giving Tuesday Ambassadors do, we will be giving away gifts to the top 3 people who raise the most money! This is open to all who participate, regardless of location!
1st place - A We, The World Unisex T-shirt, Green Woman Store Item and a book
2nd place - A We, The World Unisex T-shirt and a book
3rd place - A We, The World Unisex T-shirt

Peer Toolkit

Content
1. Social media toolkit
- https://drive.google.com/drive/folders/1OSr1qjIn_jBnqrZ29rqv5dkP0iM0X051?usp=sharing

2. Givebutter donation page - https://givebutter.com/c/WEGivingTuesday or we.net/donate 

Communication
1. Share Our Story
2. Email template
3. Social media captions
4. Phone call script
5. Text script