The Wisconsin Lodging Conference & Trade Show is the state’s largest gathering for hotel and lodging professionals—bringing together 300+ property owners, managers, educators, students, and industry partners to connect, learn, and celebrate.

Each year, the Silent Auction raises vital funds to support WHLA’s educational scholarships, political action committee (PAC), conduit fund, and advocacy initiatives that strengthen and protect Wisconsin’s lodging industry.

This year’s auction is open to everyone, whether you’re at the conference or bidding online! With 30+ unique packages—from overnight stays and dining experiences to golf, spa, and entertainment—you can join in from anywhere.

Every bid supports the future of Wisconsin’s hotels and lodging community. Thank you for helping us grow and give back to an industry that makes our state a great place to stay!

2025 Wisconsin Lodging Conference & Trade Show

Support the Wisconsin Lodging Industry!