MODA's exhibition, The Hoodie. Identity. Power. Protest. explores how one of the most familiar garments in the world became one of the most powerful.

Worn by athletes and artists, students and activists, the hoodie has moved fluidly between sport, street culture, fashion, and protest. It has been embraced, politicized, feared, and reclaimed, often all at once. Through objects, stories, and design context, the exhibition invites visitors to consider how something so ordinary can carry layered meaning about identity, power, visibility, and belonging.

As The Hoodie exhibition comes to an end, MODA is offering the unique opportunity to purchase selected hoodies featured in the exhibition.

These hoodies helped tell a cultural and design story. By participating in The Hoodie Silent Auction, you take home a piece of the exhibition while directly supporting MODA.

Proceeds from the auction benefit MODA’s exhibitions, youth education programs, and community initiatives that use design to inspire curiosity, foster empathy, and empower people to see themselves as designers of their own world.

This is an opportunity to extend the life of the exhibition beyond the gallery, to wear an object that sparked conversation, and to support a museum committed to design as a force for positive change.

Thank you for supporting MODA and the ideas behind The Hoodie.

The Hoodie Silent Auction

By Museum of Design Atlanta (MODA)

The Hoodie Silent Auction