David Upchurch is an operational leader, facilitator, and community builder dedicated to empowering youth and strengthening families through mentorship, skill development, and character growth. He serves as the Executive Director of Game Plan, Inc., a 501(c)(3) organization committed to helping student‑athletes win on and off the field through personal development, leadership training, academic support, and college preparation.
David also serves as a board officer and Co‑Executive Director of Unburdened Heart, Inc., where he architects governance, compliance, and programming that supports youth and adults across Maryland’s justice system.
A longtime supporter of The Diamond Collective, David has played an active role in its evolution, facilitating sessions at The LAB (Life After Ball) and championing spaces where young athletes can grow both on and off the field. His son, now a starting pitcher at the University of Alabama, sharpened his early skills at BUBA, giving David a firsthand understanding of how intentional environments shape future leaders.
Driven by a modern, community‑centered vision, David continues to invest in initiatives that empower youth, strengthen communities, and create lasting impact.
