OUR VISION

To establish a multi-stakeholder grocery store and community gathering space that increases access to healthy/affordable food and serves as a community/cultural center in Southeast Raleigh.

OUR MISSION

To serve as an intergenerational hub for Southeast Raleigh residents to build an alternative economy and foster personal and collective assets.

OUR APPROACH

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Fertile Ground will use a quadruple-bottom line business approach. Quadruple bottom line (QBL) provides means to measure, value and assess the addition of culture, spirituality, and faith in reporting. This can be expressed as people, planet, profit, and PURPOSE.

People – FGFC will focus on creating value for all Southeast Raleigh stakeholders impacted by business decisions, including customers, employees, vendors, and community members.
Planet – FGFC is concerned with making a positive impact on the planet. We will choose vendors who are good stewards of the land as well as we maintain good stewardship of our farmland as well.
Profit – FGFC decision making will be driven to make profits but also to honor all our stakeholders and the planet.
Purpose – FGFC believes in being kind but firm in balancing People, Planet and Profits in a way to help elevate Southeast Raleigh.

Fertile Ground Food Co-op

A community-owned grocery store anchoring Southeast Raleigh.

Team Members