Why Do We Exist?

We exist to create Boot-Check moments - those significant moments where people can have a genuine conversation about real life issues and struggles.

Jae's Story

Where do we even begin? Jae was one of a kind. A son, brother and friend that was always there for the people in his life. Not just the close ones, but all people he crossed paths with. Jae grew up in Pinedale, WY and loved to fish, spend time in the outdoors, be on the boat and hang out with his friends and family. Jae was an amazing country swing dancer and he loved his Cowboy Boots. In 2016, Jae took his own life in what was a shock to everyone that knew him. At his funeral, one full of people from all walks of life wearing Cowboy Boots, there was a commitment made that something good would come from such great tragedy.

That good was brought to life through the Jae Foundation. A Foundation that is Bold, Inclusive, Nimble and Generous. Our goal is to raise awareness for mental health and suicide prevention along with providing healing for those that have lost loved ones. We do this through a simple platform that Jae loved so much: Cowboy Boots. With every pair of boots comes a conversation that would have never happened, a Boot-Check moment that we all need.

While many think Jae's story ended in 2016, our hope is that in many ways, it is just the beginning. We hope over the coming weeks, months and years, you are able to feel the impact of the Jae Foundation and get to know Jae a little yourself.

It's Boot-Check Time!

With Love, Jae's Family and Friends