LACE UP Foundation Inc. 501(c)(3) is proud to celebrate 10 years of empowering youth in Dalton and Whitfield County. To honor this milestone, we are returning to where it all started: the Mack Gaston Community Center.

On April 25, 2026, at 10:00 AM, we invite you to join us for a high-energy day of competition, community, and growth. This isn't just a tournament. It’s a celebration of a decade spent activating athletic spaces as sanctuaries for growth.

Founded in 2016 by Brooke Thomas with just $100 from a college refund check, LACE UP Foundation Inc. has grown from a local movement into a statewide catalyst for youth development. Brooke turned that initial $100 into $4,000 over a single three-day tournament weekend, sparking a decade of impact that includes providing bookbags, supplies, resources, scholarships, and community events, while also propelling three small businesses to open brick-and-mortar locations through increased visibility. Our "Field to Life" model translates athletic discipline into the professional excellence required for the modern tech and business economy.

As we celebrate 10 years, we look back with gratitude and look forward with a mission to reach every youth in Georgia.

Join us on April 25th. Invest in the next generation. LACE UP!

How You Can Make a Difference

Fuel the next decade of impact! We aim to raise $10,000 to scale LACE UP Foundation Inc. and launch our comprehensive 2026-2027 programs. Your vital contribution directly purchases necessary equipment, technology, supplies, and professional opportunities that empower youth and young adults to transition from the court to success in all arenas of life.Ways to Support: Sponsorship Tiers

Community Athlete Underwriter | $150

The Impact: This gift ensures that no child is left on the sidelines. You are "scholarshipping" a local team by covering their registration fees, tournament insurance, and full access to the Elite Skills Lab with Coach Mike.
What You Receive:
- Physical Recognition: Your name (or family name) featured on our "Starting Lineup" Wall of Impact. A physical display at the Mack Gaston Center where athletes and families will see your support as they enter the gym.
- "Power of Community" Shout-out: Inclusion in a dedicated social media story during the event, tagging you as the reason a team is on the court.

Court-Side Partner | $250

The Impact: You are the engine behind the event. This funds the Field to Life infrastructure, including professional officiating, hydration stations for all athletes, and the operations that keep our "Sanctuary Space" safe and organized.
What You Receive:
- Live PA Recognition: Public shout-outs by the announcer during the 3-on-3 tournament rounds.
- Digital Branding: Your name or company logo featured in the "Thank You to Our Partners" email sent to every participating family and local vendor.
- Partner Spotlight: A dedicated individual post on LACE UP Foundation Inc.’s social media channels highlighting your commitment to youth wellness.

Legacy Milestone Sponsor | $500

The Impact: This premier level honors our 10th anniversary by funding the future. Your contribution directly supports the 2026 Leadership Academy launch and provides technical apprenticeships through our Creative Identity Studios.
- What You Receive:
  - Jersey Branding: Your name or company logo featured on the Official Spring Jam '26 Jerseys worn by all tournament participants.
  - Premier Banner Placement: Your logo prominently displayed on the Official 10th Anniversary Event Banner at the Mack Gaston Center entrance.
  - VIP Recognition: Public acknowledgment during the 10:00 AM Opening Ceremony.
  - Legacy Gear: A limited-edition "LACE UP 10-Year" anniversary t-shirt and a framed "Decade of Impact" certificate for your home or office.

Why LACE UP Foundation Inc.? Your Sponsorship Matters

Your giving helps shape the next generation. At LACE UP Foundation Inc., we believe that every dollar invested in a child on the court pays dividends in the workforce. By sponsoring a player or team, you are providing more than just a game, you are providing a sanctuary for growth.

LACE UP | Spring Jam '26

A Decade of Impact. A Future of Purpose.

LACE UP Next-Gen Leaders

Team Members