🐾 How to be part of Mutt Strut '26

Two easy ways to help — pick the one that fits!

🐶 Sign Up Your Dog

Create a page for your pup and rally friends to chip in. Even small gifts add up fast — just 50 friends giving $10 gets your dog to $500 and into the running for a banner!

👆 Scroll UP to "Dogs in the Contest" and click the teal "Sign Up My Dog" button.

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💝 Donate to a Dog

Already know which pup you're rooting for? Or just want to help homeless pets find homes? Pick a specific dog from the drop-down, or give to the general fund.

👉 Click the big teal "Donate" button at the top right corner of this page.

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How it works (it's easy, promise!)

1️⃣ Sign up your dog — Quick form with your pup's name and a photo.
2️⃣ Share your page — Text or email it to family and friends. ("Help me make Bailey the Top Dog!")
3️⃣ Watch the donations roll in — Contest closes Sunday, June 21 at 11:59 PM PT. The pup who raises the most (minimum $500) gets crowned Top Dog '26 and goes on a banner in La Jolla Village all of November! Winner announced Monday, June 22.

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🏆 The Prizes

🥇 Top Dog '26 — Most Money Raised

Raise at least $500 and the top fundraiser earns their dog's banner in La Jolla Village all of November (yours to keep forever!) · Featured in our newsletter · FOUR VIP tickets to La Jolla Dogoween '26 · "Leaders of the Pack" Deluxe Doggie Swag Bag

🌟 Mr. or Ms. Popularity '26 — Most Individual Donations*

A different banner in La Jolla Village for November · Newsletter feature · TWO VIP tickets to La Jolla Dogoween '26 · "Leaders of the Pack" Swag Bag

*Awarded for the most individual donors (minimum 20 supporters), regardless of total dollars raised. Top Dog is not eligible for Mr. or Ms. Popularity. Both contests close Sunday, June 21 at 11:59 PM PT.

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🎁 Rewards for Raising or Giving $100+

Whether you're rallying friends to sponsor your dog or giving directly — every $100+ unlocks a thank-you from us.

🐾 $100+ — Name on Pack page + social media feature
🐾 $250+ — Pack page listing + dedicated social spotlight + a little something extra
🐾 $500+ — Pack page listing + premium feature + special goodies at the event
🐾 $1,000+ — All of the above + "Top of the Pack" honors: a curated gift basket from LJLPF and La Jolla Village businesses 🌟

Watch for surprise perks throughout the campaign! 👀

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❤️ Why We're Doing This

This year, all proceeds go to Babs Fry — the 2025 San Diego Remarkable Woman who's spent the last decade reuniting lost dogs with their families, for free. She traps in canyons at 2 AM with night-vision cameras, doesn't charge a dime, and her nonprofit A Way Home for Dogs takes in the strays no one else will.

80% of net proceeds go directly to her work. The remaining 20% funds future LJLPF events. No one at LJLPF takes a salary — every event is run by volunteers.

Every dollar helps bring a lost dog home. Every donor becomes part of the answer to a family's worst day.

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Already signed your dog up? 🎉 Share your fundraising page with everyone you know — friends, coworkers, your dog walker, the neighbor who always pets your pup. Every $10 counts!

Just want to attend Mutt Strut? Saturday, June 20, 11 AM–2 PM at Sotheby's Plaza in La Jolla Village (1111 Prospect St.). Drop in anytime — we can't wait to see you there! 🐾

General donations to LJLPF & Babs Fry welcome through July 31, even after the contest ends.

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🐾 For dogs lost. For dogs waiting. From dogs already home.

Mutt Strut's Top Dog '26

Dogs in the Contest