🐾 How to be part of Mutt Strut '26

Two easy ways to help — pick the one that fits!

🐶 Sign Up Your Dog

Create a page for your pup and rally friends to chip in. Even small gifts add up — 20 friends giving $10 is $200 toward your dog's total. The pup with the most raised by June 21 takes Top Dog '26.

👆 Scroll UP to "Dogs in the Contest" and click the teal "Sign Up My Dog" button.

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💝 Donate to a Dog

Already know which pup you're rooting for? Or just want to help homeless pets find homes? Pick a specific dog from the drop-down, or give to the general fund.

👉 Click the big teal "Donate" button at the top right corner of this page.

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How it works (it's easy, promise!)

1️⃣ Sign up your dog — Quick form with your pup's name and a photo.
2️⃣ Share your page — Text or email it to family and friends. ("Help me make Bailey the Top Dog!")
3️⃣ Watch the donations roll in — Contest closes Sunday, June 21 at 11:59 PM PT. The pup with the most money raised gets crowned Top Dog '26 and goes on a banner in La Jolla Village all of November! Winner announced Monday, June 22.

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🏆 The Prizes

🥇 Top Dog '26 — Most Money Raised

Banner in La Jolla Village for all of November · Featured in our newsletter · FOUR VIP tickets to La Jolla Dogoween '26 · "Leaders of the Pack" Deluxe Doggie Swag Bag

🌟 Mr. or Ms. Popularity '26 — Most Individual Donations*

A different banner in La Jolla Village for November · Newsletter feature · TWO VIP tickets to La Jolla Dogoween '26 · "Leaders of the Pack" Swag Bag

*Awarded regardless of total amount raised. Top Dog is not eligible for Mr. or Ms. Popularity. Both contests close Sunday, June 21 at 11:59 PM PT.

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🎁 Rewards for Raising or Giving $100+

Whether you're rallying friends to sponsor your dog or giving directly — every $100+ unlocks a thank-you from us.

🐾 $100+ — Name on Pack page + social media feature
🐾 $250+ — Pack page listing + dedicated social spotlight + a little something extra
🐾 $500+ — Pack page listing + premium feature + special goodies at the event
🐾 $1,000+ — All of the above + "Top of the Pack" honors: a curated gift basket from LJLPF and La Jolla Village businesses 🌟

Watch for surprise perks throughout the campaign! 👀

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❤️ Why We're Doing This

This year, all proceeds go to Babs Fry — the 2025 San Diego Remarkable Woman who's spent the last decade reuniting lost dogs with their families, for free. She traps in canyons at 2 AM with night-vision cameras, doesn't charge a dime, and her nonprofit A Way Home for Dogs takes in the strays no one else will.

80% of net proceeds go directly to her work. The remaining 20% funds future LJLPF events. No one at LJLPF takes a salary — every event is run by volunteers.

Every dollar helps bring a lost dog home. Every donor becomes part of the answer to a family's worst day.

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Already signed your dog up? 🎉 Share your fundraising page with everyone you know — friends, coworkers, your dog walker, the neighbor who always pets your pup. Every $10 counts!

Just want to attend Mutt Strut? Saturday, June 20, 11 AM–2 PM at Sotheby's Plaza in La Jolla Village (1111 Prospect St.). Drop in anytime — we can't wait to see you there! 🐾

General donations to LJLPF & Babs Fry welcome through July 31, even after the contest ends.

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🐾 For dogs lost. For dogs waiting. From dogs already home.

Mutt Strut's Top Dog '26

Dogs in the Contest