Angela Watts is a cultural strategist, executive producer, and marketing and publicity executive whose work has helped shape Atlanta’s creative landscape for more than two decades. As Founder and Executive Producer of Atlanta Fashion Week and Founder of 10 Squared Agency, Watts has built a career at the intersection of fashion, culture, entertainment, and experiential marketing—connecting brands, creatives, institutions, and communities through experiences that move culture forward. Through Atlanta Fashion Week, she has developed a year-round platform advancing fashion through culture, commerce, and creative innovation, cultivating partnerships with global and national brands while creating meaningful opportunities for emerging and established designers. Her work is grounded in a distinctive understanding of Atlanta: not simply as a market, but as a global cultural force with the talent, influence, and infrastructure to shape what comes next.
Beyond fashion, Watts has produced and led high-profile cultural initiatives, brand activations, and public-facing experiences throughout her career. In 2026, she served as Executive Producer of The Atlanta Cultural Exchange, the City of Atlanta’s official cultural platform during the FIFA World Cup, bringing together music, art, film, technology, entrepreneurship, and community under one experience. Through 10 Squared Agency, she continues to develop culturally intelligent strategies and experiences for brands and organizations seeking authentic connections with audiences. Recognized for her ability to see the intersection between culture, business, and opportunity, Watts has become a connector and architect of creative ecosystems—building platforms that give talent greater visibility while positioning Atlanta on a national and global stage.
