We are living through a genocide.

On the front lines, the Lebanese Red Cross and the Palestine Red Crescent Society are delivering emergency medical care, evacuating the wounded, and keeping humanitarian corridors open where governments have failed.

History tells us what communities do in moments like this. There was Woodstock. There was Live Aid. And now we're taking over Coachella weekend to bring you NOCHELLA.

NOCHELLA is our answer to this moment -- a day of unity for us, by us brought to you by Midnight Books, For Your Viewing Pleasure, and Peoples Marketplace.

100% of proceeds go directly to the Lebanese Red Cross and the Palestine Red Crescent Society.

THE PEOPLES STAGE

Live performances from 5 PM through the evening.

Music · Live from Beirut: JAMUL (w/special guests) · Leila Milki · Mayoush · DJ: Aladin (live from Beirut)

Recently added performers to be announced. Stay tuned!

Other performers · Mawtini Children's Choir · Dude with the Oud · Olivia Sodd · Rheyanah Williams + more TBA

Sound bath + meditation · Myss Mindful

Poetry · Samar Chahine · Aida Ashouri · Michael Cirelli · Maya Abdallah · Dania Ayah Alkhouli · Cowboy Poetry LA · Poets for Palestine + more TBA

MC · Stevie Youssef

Open Mic · The stage belongs to the community. Poetry, spoken word, song, testimony. If you have something to say, we want to hear it. To reserve a slot: email contact@peoplesmarketplace.org with your name and a brief description of your piece.

THE PEOPLES GALLERY

The Safe House Gallery · Lounge · Palestine 36 exhibit · Unmute Humanity exhibit · El Arena screening · 21 Minutes in Palestine screening + more TBA

About the films:

21 Minutes in Palestine · 4:30 PM · Humna Khan documents ordinary Palestinian life one conversation at a time.
El Arena · 3:30 PM · Arab rappers converge on Beirut to battle for supremacy as the region collapses around them.

THE PEOPLES MARKETPLACE

Shop, eat, and support small businesses doing the work. Palestinian, Lebanese, and mission-aligned independent makers under one roof.

Lounge · Hayat · Nahr Events · LA Hookah

Food + Beverage · Knafeh Queens · No Cap Kebab · Nouha’s Saj & Manoushe · Tacos for Gaza · Habibi Boba · Reem Bakes · Juice Bar + more TBA

Retail · For Your Viewing Pleasure · Lebanese Glass · Midnight Books · Palestinian Tatreez · Safr Apparel · Stitch 4 Pali · Hayati · Dune Blooms · Humanity by Sidra · Jiyd Jewels · Splashgear · Peace Offensive · Shahin Studio · Hilwa + more TBA

Advocacy · Asian Youth Movement · Palestinian Youth Movement · Peoples Center for Palestine · We Deserve Better Foundation · Astralab · Watermelon Pictures + more TBA

Soul Spot Wellness Area · Brave You Therapy · Free chair massage by Olivia Massages · Breathwork with Myss Mindful + more TBA

Activities · Choo Bus · Slime Bar by Ameena + Kareem · Tatreez + Art Station by SAWA SoCal · Calk Walk by Pretty Sweet Picnic · Afghan Folklore Dance Lesson by Samia Karimi + more TBA

LOCATION + PARKING

Astro LA Arts District · 430 Colyton St, Los Angeles 90013

Parking options: Valet available on site · Nearby garages · 1262 Palmetto St · 351 S Hewitt Perfect Parking · 816 Traction Ave · 830 Traction Ave

GET INVOLVED

Apply to volunteer (production assistants needed) · Apply to be a vendor

SPECIAL THANKS TO OUR PARTNERS + SPONSORS

Astro · Hayat · Latino Muslim Unity · Nahr Designs · Knafa Queens · Watermelon Pictures · Modern Eid · We Deserve Better Foundation · Safe House · Galeria Yasmin

ABOUT DIASPORA PEOPLES PLACE

Diaspora Peoples Place is a volunteer-run 501(c)(3) nonprofit strengthening diaspora communities by empowering creatives and entrepreneurs. We raise funds through decolonized community gatherings such as The Peoples Marketplace, where diaspora communities and their allies unite, heal, and collaborate for transformative change.

Proceeds support our Empowerment Fund, providing micro-grants to diaspora creatives and entrepreneurs building stronger, more self-sufficient communities.

NOCHELLA

By Diaspora Peoples Place

NOCHELLA

A decolonized day of unity for Lebanon and Palestine