Be a Founding Member of the Ol’ Crimson Expansion - Powered by the Cougar Collective

For 320 straight ESPN College GameDay broadcasts, the Ol’ Crimson flag has flown as a relentless symbol of WSU pride, grit, and tradition. What started as a grassroots movement is now evolving into a full-force brand that fuels our student-athletes and fires up Cougs everywhere.

You’ve seen the beer. You’ve seen the coffee. You won’t believe what’s coming next.

This isn’t just about selling products. It’s about building a self-sustaining brand juggernaut that keeps giving back to WSU student-athletes for years to come. At the same time, we’ll bring fans exclusive, high-end, high-affinity products and collaborations that let you showcase your Coug pride like never before.

🚨 50 Founding Memberships Available – Join the Inner Circle for a one-time contribution of $1,890 or more!

In honor of the year WSU was founded, we are inviting 50 die-hard Cougs to contribute $1,890.00 or more to take Ol’ Crimson to the next level - one store, one product drop, one win at a time. Your support as a Founding Member will directly fund the launch and growth of this one-of-a-kind Coug-driven brand

🏆 What You’ll Get as a Founding Member

Founders-Only Gear: A custom T-shirt + exclusive merch pack designed just for the Founding 50. Never sold again. Ever.
First Dibs + Special Access: Early shopping access and Founding Member pricing.
Your Name in Cougar History: Permanent recognition on the Ol’ Crimson online store as a Founding Member of the movement.

💥 Why Now?

Every Founding Membership helps us:

✅ Launch and scale the new Ol’ Crimson online store
✅ Expand our product line — new drops, new collabs, new heat
✅ Directly support WSU student-athletes through NIL
✅ Build a legacy brand rooted in Cougar tradition and run by Cougs

We’ve already proven what’s possible with Ol’ Crimson Legendary Lager and Ol’ Crimson Coffee turning heads and raising dollars. Now, we’re going bigger. And with your help, we’ll keep surprising fans with products and experiences that raise the bar, and raise support for WSU Athletics.

If you’ve ever cheered as the Ol’ Crimson flag waved on GameDay, this is your moment to fly the flag even higher. 👉 Join as a Founding Member today.

Disclaimer: Your contribution supports the creation of the Ol' Crimson Online Store, which is managed by the Cougar Collective. It does not directly benefit the Ol' Crimson Booster Club and is not eligible for preferential tax treatment.