Penn State men's basketball plays its first Big Ten Tournament game on Wednesday, March 13 against Michigan. The Nittany Lions need all the support they can get from its loyal fans, including support in NIL.

Happy Valley United is launching Project Madness, a campaign supporting More To Give, men's basketball's NIL fund. The More To Give mantra applies to every Nittany Lion — alumni, coaches, lettermen, and players. One of our most impactful program alums, John Harrar, made More To Give the mentality for our program.

Thanks to a generous gift from an anonymous donor, the first $25,000 raised through Project Madness will be matched dollar for dollar! Give now to double your impact as the Nittany Lions make their way to Minneapolis for the Big Ten Tournament!

Last year, the Nittany Lions made a run to the Big Ten Tournament Championship and earned their first NCAA Tournament berth since 2011. Let's show the power of Nittany Nation and the committment to making March Madness appearences the new normal!

Your support of the team's NIL through Happy Valley United helps Penn State men's basketball...

Build a strong NIL program to attract and retain top-level talent out of high school and the transfer portal to make championship-level basketball the new normal in Happy Valley.
Provide business and charity engagements to continue off-court development and set Penn State basketball student-athletes up for success in life after college.

Join Happy Valley United and Penn State men's basketball program alums in supporting Project Madness by giving now!

Letter from Mike Rhoades

Video message from John Harrar

Project Madness

By Happy Valley United

Project Madness

Support Penn State Men's Basketball NIL