Retain The Roar, a campaign powered by Happy Valley United and State Media, aims to raise $500,000 to ensure championship-level talent returns and thrives under Head Coach James Franklin and his Penn State Football staff.

The first $50,000 raised through Retain The Roar will be matched thanks to a contribution from former Penn State football player and current Nashville real estate developer Brad Bars, who committed financially to ensure the Nittany Lions win the spring transfer portal window.

“Penn State is a special place for me and I am honored to give back to Coach Franklin and our football program,” Bars said. “If the entire Penn State community came together to support, we could have the best NIL program in the nation.”

If every Penn State fan who stepped foot inside Beaver Stadium during the 2024 season gave to Retain The Roar, we would hit our goal in no time and cement Penn State football as an NIL powerhouse.

Retain The Roar supporters at each level are eligible for giveaways:

Two (2) tickets to the Happy Valley United “We are at The Shore” Event
Two (2) pre-game field passes to an agreed-upon 2024 Home Football Game
Four (4) tickets and a parking pass to an agreed-upon 2024 Home Football Game
Four (4) guests to the 2025 Pro Day
Every $1,000+ contribution will receive a customized thank-you video from a Penn State letterman
Every $25+ contribution will be entered to win a Happy Valley United hat from two new collections

Retain the Roar

Powering Penn State Football through NIL to Retain and Bolster its Roster