30 Years of R.O.C.K.

Celebrating 30 years of keeping San Francisco youth healthy & safe.

In 1994, R.O.C.K. founder Michelle Groe set out to provide youth in San Francisco's Visitacion Valley with mentorship, support, and opportunities that had the power to change lives. 30 years later, R.O.C.K. has tripled in size and is doing just that: changing lives.

This fall, we're celebrating 30 years of service with the goal of raising $200,000 for San Francisco youth. Between now and December 31st, every dollar raised will be matched up to $50,000!

Every dollar contributed goes straight back into our programs, enabling us to provide academic support, sports & recreation, outdoor education & adventure, family engagement, and so more to 900+ youth (and their families!) each year. Will you help us reach our goal?

About R.O.C.K.

Our programs focus on addressing the whole needs of the child through uplifting sports and fitness programs, outdoor adventures, and nurturing school-based support. We are the lead nonprofit partner of all public schools in our community, and we serve 900+ youth and their families each year.

Since 1994, R.O.C.K. has served the needs of children in the community by providing structured programs that foster personal development within a safe, loving and supportive environment. With the help of our programs, children who might not otherwise have a reasonable chance to succeed are granted a level playing field.

R.O.C.K. has been proactive in its approach to community support since inception. Through her experiences working with homeless adults, Michelle Groe, R.O.C.K. Founder, realized the problems in their lives often began during childhood. As a result, Groe focused her efforts on providing stable, nurturing and welcoming environments for Visitacion Valley’s at-risk youth, thereby laying the foundation for R.O.C.K.

While R.O.C.K. has grown significantly since that time, Michelle’s original goal has maintained its fundamental purpose.

Learn more at www.rocksf.org.

30 Years of R.O.C.K.

Celebrating 30 years of keeping San Francisco youth healthy & safe.

Team Members