More than 14,000 people in Hamilton County live below the poverty line—a number greater than the entire population of 11 Indiana counties. Since 2014, Secret Families of Hamilton County has partnered with local elementary schools and Hamilton County Youth Assistance to identify and support these families. Their struggles may stem from the illness or loss of a parent, sudden job loss, natural disaster, or any number of life-changing circumstances.

Every year, on the second Saturday of December, hundreds of volunteers rise early and gather at Meijer in Westfield with one mission: to bring Christmas joy to their neighbors in need. Armed with personalized shopping lists, they carefully select gifts for children and families. From there, an army of volunteers wraps each present, pairs them with essentials like Christmas trees, grocery cards and decorations, and delivers everything straight to the families’ homes – ALL IN ONE DAY.

The impact is powerful and twofold—families receive hope and joy during the holidays, and volunteers walk away with hearts even fuller than the carts they’ve pushed. Together, we are proving that compassion, community, and generosity can transform lives.

Every toy, tree, and decoration shared on Secret Families Day is purchased via fundraisers held during the year and through the generosity of donations. This is what make Secret Families Day possible, allowing our volunteers to share in the joy of bringing Christmas to neighbors right here in Hamilton County. If you are able to financially support a family, we would be grateful for your donation.

Secret Families of Hamilton County 2026 campaign

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