The Strong Museum and Strong Neighborhood of Play in Rochester, NY is an important project that envisioned the revitalization of the Strong Neighborhood in downtown Rochester NY. The Strong’s museum expansion was the driving force behind the Neighborhood of Play—a new, vibrant, walkable neighborhood, revitalizing the downtown area surrounding The Strong. Market research indicated that this expansion would attract up to 400,000 new guests each year, sharing the transformative power of play with a broader audience. The museum piece of this project was a new 1,000-car parking garage and a 90,000-square-foot expansion, which will further extend the museum’s reach beyond New York, drawing millions of people to play and learn at The Strong. Additional improvements to the Strong property included the creation of the Hasbro Garden and the Riedman Plaza and Riedman Commons plaza areas on the exterior of the building.

The 17,000-square-foot, outdoor, Hasbro Game Park, allows visitors to jump “into the game!” The design philosophy for the park was to provide a space that is fun for both adults and children. Visitors stroll along a colorful path amid a towering Candy Land candy cane forest, giant Scrabble tiles, massive Scottie dog game piece from Monopoly, working, life-sized Simon game board, Game of Life merry-go-round, a Jenga playground, Trivial Pursuit benches, Monopoly houses, race car game piece, gameboard themed fencing, and a Dungeons & Dragons fire breathing dragon.

Strong Museum of Play - Strong Neighborhood of Play – Site Walk (1.5 CEU)

Hasbro Play Park