Help Us Build a Wellness Oasis for Southside Richmond

A community that gives everything deserves a place to heal, grow, and thrive. We're building that place, and we need you.

This Is Personal.

My name is Brandon Holloman-Lovee, and I grew up less than five minutes from our new location.

I've watched Southside Richmond be overlooked, underinvested in, and underestimated for my entire life. I also watched its people show up- resilient, proud, and full of life, despite never having access to the kinds of spaces that help people truly thrive.

That changes now.

What We're Building

The Southside Wellness Club (SWC) is a first-of-its-kind community wellness destination coming to Southside Richmond, VA — and it's designed with you in mind.

This isn't just a gym. This isn't just a spa. This is a holistic third place- a sanctuary where fitness, healing, community, and culture all live under one roof.

Here's a glimpse of what's coming:

Fitness Studio: Yoga, Pilates, calisthenics, guided meditation, and daily wellness classes
Plant-Based Café: Nourishing meals, smoothies, herbal teas, and healthy grab-and-go options
The Zen Zone: A cozy, floor-seated lounge for reflection, journaling, conversation, and quiet
Children's Zone: Childcare during wellness sessions and homeschool cohort programming, in partnership with Touchdown Academy
Grounded Office Suites: Rentable spaces for entrepreneurs, therapists, coaches, and creatives
Peace Pod Courtyard: An outdoor recovery experience featuring PLUS Peace Pods, ambient lighting, and restorative environments
Outdoor Entertainment Venue: A gathering space for live music, spoken word, wellness events, and community celebration

Luxury wellness. Accessible to Southside Richmond.

Why Now?

The vision is locked in. The location is secured. The community is ready.

What stands between us and opening day is the funding to make it real.

We are raising $100,000 to cover the critical next steps:

Use of Funds	Purpose
Renovations	Transforming the space into the wellness destination it's meant to be
Permits & Paperwork	Ensuring everything is done right and by the book
Marketing	Getting the word out and building our founding membership community
Rent (2026)	Securing the space through the remainder of the year

Every dollar raised goes directly into building something Southside has never had, and has always deserved.

This Is More Than a Business

The Southside Wellness Club is an act of love.

It is a commitment to community revitalization, to healing generational wounds, and to proving that luxury and access are not opposites. It is a celebration of Southside culture and a beacon for residents of all ages, from children learning what wellness looks like, to elders who've earned a space to rest and restore.

When you give to this campaign, you aren't just funding a building. You're investing in people. You're saying: Southside matters. This community matters. We deserve this.

How You Can Help

Whether you give $10 or $10,000, it means everything.

And if you can't give right now, share this campaign. Tell a friend. Post it on your story. Send it to someone who loves Richmond, who loves this community, or who simply believes in what we're building.

We are building this together, and together, we will open the doors.

Let's create the oasis. Let's build it for Southside.

- Brandon Holloman-Lovee, Founder, PLUS & Southside Wellness Club

Make Your Gift Today

Help Us Build a Wellness Oasis for Southside Richmond

Whether you give $10 or $10,000, it means everything.

Team Members