Pomona Valley Pride: Our Story of the Agave Festival

2022: The Beginning – Thomas Street, Pomona
Pomona Valley Pride launched its inaugural Agave Festival in 2022 at our original home on Thomas Street. This event marked the beginning of a cultural tradition—a celebration grounded in community, inclusion, and heritage. In a welcoming and safe space, we came together to celebrate our differences, build unity, and envision a shared future. The event featured dynamic drag performances, exciting raffles, and delicious tastings from celebrated agave vendors like Xoloitzcuintle and Juegos Mexicanos—brands that helped shape the signature experience our community has come to love.

2023: Reaching New Heights – Rooftop of the Historical Pomona Fox Theater
In our second year, we elevated the experience—literally—by moving the festival to the rooftop of the historic Pomona Fox Theater, offering breathtaking views of the Pomona Valley. This unique venue offered an open, vibrant atmosphere that embraced the queer and trans community with pride. The evening featured charcuterie boards, interactive games, and live performances, creating an unforgettable experience under the stars.

We were proud to host an incredible lineup of agave vendors, including: Xoloitzcuintle, Juegos MexicanosCasa México, Tristan, La Reina, Magia, Aman Tequila, Monte Fino, Salvadores, Penca Largas, and Sabor Aztecas—each bringing distinct flavors and artisan craftsmanship to the tasting experience.

2024: Growth & Grandeur – Pomona Fairplex Sheraton Conference Center
As our community continued to grow, so did the festival. In 2024, we relocated to the Sheraton Conference Center at the Pomona Fairplex, where the scale, energy, and vibrancy of the event reached new heights. The evening featured outstanding culinary offerings, and performances that captivated, from lively mariachi to traditional folklórico dance.

We also welcomed a stellar lineup of agave and culture-forward vendors that elevated the experience to a whole new level, including: Casa México, Tristan, La Reina, Magia, Aman Tequila, Monte Fino, Salvadores, Penca Largas, Sabor Aztecas, Valor, Hacienda Oponguio, Victorioso, Firme, Lobos, Espacial, Soluro 1610, Corralejo, Agave Threads, Roadrunner Spirits and many more. Each contributed to a vibrant celebration of culture, taste, and tradition.

2025: Back to Our Roots – Rooftop of the Historical Pomona Fox Theater

Perched above the heart of downtown Pomona, this stunning rooftop venue offers sweeping views of the Pomona Valley region—from the golden hues of the San Gabriel foothills to the charming streets of Pomona’s historic arts district. As the sun begins to set, the rooftop comes alive with warm breezes, glowing string lights, and the unmistakable energy of community celebration.

Feel like a movie star as you ascend to the rooftop and walk the red carpet into an unforgettable evening. This one-of-a-kind location—once the crown jewel of a 1930s movie palace—sets the perfect stage for sipping agave spirits, enjoying live music, sampling curated food pairings, and dancing under the stars.

While this year’s event trades in fields and goats for skyline views and vintage glamour, the heart of the Agave Festival remains the same: a joyful, inclusive, and elevated experience that celebrates culture, community, and Pride.

This year, we’re excited to expand the Agave Festival experience by growing our vendor lineup to include not only premier agave brands, but also a diverse range of food and artisan vendors. By welcoming culinary creators and skilled artisans into the celebration, we’re creating a more vibrant, dynamic, and inclusive experience—one that reflects the richness of our culture and the creativity of our community. This expansion marks a new chapter in the festival’s evolution, offering attendees more to taste, explore, and enjoy.

Through every chapter, we’re making history—creating culture, building community, and doing it all in a space where everyone is seen, valued, and celebrated. The Agave Festival is more than an event; it’s a movement.

Agave Festival *Postponed till further notice*

Tequila • Entertainment • Community • June 28 • Sipping with pride since 2021

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Agave Festival Postponed till further notice