Join the Business of Creating Institute x Once Upon A Time x LA Film School for a candid, practical conversation on how indie creators can master the art of marketing their own work. From early pitch sizzles and ripomatics to release trailers, posters, and key art, learning to think like a studio is crucial for getting your project noticed, funded, and sold. Discover how to build high-impact assets that capture attention, translate your story into immediate marketability, and strategically position your project in today’s competitive marketplace. This event will be both in-person and live-streamed!

Topics will include:

How filmmakers can craft pitch sizzles, ripomatics, and concept trailers that sell
Designing key art and posters that instantly communicate tone, genre, and audience appeal
Thinking like a Studio: Turning your narrative vision into a strategic marketing plan
How market research, data, and studio decision-making shape asset strategy and buyer perception
How creators, showrunners, and producers can maintain influence over their project’s visual identity

…. And more

PANELISTS:

Mark D’Anna, Senior Vice President and Creative Director at Once Upon a Time Marketing Agency

Erica Repowitz, Director, International Creative Advertising at The Walt Disney Studios

Erin McDonough, SVP of Global Strategy and Insights at Paramount Pictures

Alex Kostich, Global Marketing Executive at IFC , Global Marketing Executive at IFC

Michael Fisk, Producer of Pangram Entertainment, frmr Studio Marketing Exec. and Co-Founder of Business of Creating Institute

MODERATOR:

Jennifer Mangan: Writer/Producer, Beautiful Day Productions and Co-Founder of Business of Creating Institute

DATE: Tuesday 15 September 2026
TIME: 7:00-8:30 pm
LOCATION: LA Film School
6363 Sunset Blvd.
Hollywood 90028
PARKING: ample free street parking available
COST: $25

Educate, Empower, Succeed. And have a great time doing it!

The Art & Science Behind Creating Captivating Trailers and Posters