If you read AfroLA, you know what it covers: the leaders, schools, housing, safety and small businesses that shape Los Angeles, reported from and for the city’s Black communities. Owners are the readers who give every month to help keep it free for everyone, with no paywall.

Every gift doubled through Dec. 31

NewsMatch doubles every gift to AfroLA, up to $1,000 per person. A new monthly gift is matched at its full first-year value, so $10 a month is $240 to AfroLA in its first year.

Founding owners

Our first 50 monthly owners are AfroLA’s founding owners, at any amount. We name them on our site, with their permission, and thank them in The Breakdown. When we reach 50, founding owner status closes.

Why owners

The L.A. Times is owned by a billionaire. AfroLA is owned by the people who give every month.

Most of what readers give AfroLA comes in monthly gifts. It’s money we can count on, so we plan our reporting months ahead instead of one story at a time.

What your gift supports

Our Altadena and Eaton Fire coverage won the Institute for Nonprofit News 2026 Community Champion award, AfroLA’s first national recognition.
12 Los Angeles Press Club awards since we launched in 2022, five of them in 2026.
More than 240,000 people read our Water & Power investigation in one day.
Nearly two dozen student reporters have trained with us.
More than 150 Black-owned businesses are in our Buy Black LA directory.

Who already owns this

“I support AfroLA because we cannot rely on mainstream media to consistently cover the cultural, historical, and political impact of the Black community in Los Angeles. I value journalism that stays close to the community, makes space for voices that deserve to be heard, and brings forward perspectives that are often overlooked. Supporting AfroLA means supporting a more honest and complete representation of Los Angeles.”
— Liz, Long Beach, donor since January 2025

What being an owner looks like

A numbered owner card, designed by a Black L.A. artist. Every owner gets one, including owners who joined before.
Your name on our founding owners page if you want it there, and a thank-you in The Breakdown.
A note from Dana on what owners made possible, and our impact report.
An invitation to our owners’ gathering in L.A.

You can change or stop your gift anytime.

Pick what works for you

$10 a month. $120 a year, and $240 to AfroLA in its first year with the match. More owners give $10 than any other amount.
$25 a month. $300 a year, and $600 to AfroLA in its first year with the match.
$50 a month. $600 a year, and $1,200 to AfroLA in its first year with the match.
Not ready for monthly? A one-time gift of any amount is doubled through Dec. 31, and you can become an owner whenever you’re ready.

Questions

Is my gift tax-deductible? Yes. AfroLA is a 501(c)(3) nonprofit, EIN 88-2517496. Your receipt comes by email.

How does the match work? From Nov. 1 through Dec. 31, NewsMatch doubles gifts to AfroLA, up to $1,000 per person. A new monthly gift is matched at its first-year value.

Can I change or stop my monthly gift? Yes, anytime, from your donor portal. You sign in with your email and a code Givebutter sends you.

What if $10 a month is too much? $5 a month makes you an owner too, and it counts toward the 50.

What does “owner” mean? AfroLA is a nonprofit, so owners don’t get shares or votes. It means AfroLA answers to the people who give to it every month, not to a billionaire.

Where does my money go? 60% to reporting, including investigations, student training and storytelling tools; 25% to community programs, including Buy Black LA, listening sessions and events; and 15% to operations. Our impact report has the details.

Can I give more than $50 a month? Yes. Email dana@afrolanews.org.

We own this. Will you?

Questions? Email info@afrolanews.org.

AfroLA is a 501(c)(3) nonprofit organization, EIN 88-2517496. All donations are tax-deductible to the extent allowed by law.

We Own This

50 founding owners. 25 are in.