Our Mission

Racing for Memories' objective is to use racing as a means to create awareness about Alzheimer's Disease and to raise funds to help support those with the disease as well as their caregivers. We are passionate about combining our love of racing with our dedication to charity and philanthropy in support of those impacted by Alzheimer's disease.

Welcome to Racing for Memories!

End Alzheimer's Racing Inc., a Florida-registered 501(c)(3) nonprofit organization (EIN: 88-3730707), announced two major milestones today in its mission to fight Alzheimer's disease through the power of motorsports: the Saving Memories research partnership with AdventHealth Research Institute and the official launch of Making Memories — a "dream trip" program designed to create lasting memories for Alzheimer's patients and their caregivers before the disease progresses too far. In addition, the organization will now use Racing for Memories as its primary branding to better reflect the new direction and programs.

End Alzheimer's Racing Inc. was founded with a singular purpose: to harness the passion, visibility, and community focus of motorsports to raise awareness and funding for Alzheimer's disease. Since its founding, the organization has raised over $45,000, primarily in support of the Alzheimer's Association's "Do What You Love to End Alz" program. After a very successful partnership with the Alzheimer’s Association, End Alzheimer’s Racing Inc. has decided to embark on these two independent programs to better serve the Alzheimer’s community and to have a more direct impact in the lives of Alzheimer’s patients and their families.

SAVING MEMORIES: RESEARCH PARTNERSHIP WITH ADVENTHEALTH

End Alzheimer's Racing Inc. is proud to announce the Saving Memories research partnership with AdventHealth Research Institute, part of one of the nation's leading nonprofit health systems. This partnership represents a significant expansion of the organization's mission — moving beyond general fundraising and awareness into the realm of direct scientific impact.

Through Saving Memories, funds raised through donations, sponsorships, and community outreach will be channeled toward Alzheimer's disease research initiatives supported by AdventHealth's clinical and research infrastructure. This collaboration underscores the organization's commitment to fighting Alzheimer's on every front — from the race track to the research lab.

MAKING MEMORIES: TRAVEL PROGRAM

Also announced today is the official launch of Making Memories — an initiative designed to serve as a "dream trip" program specifically for Alzheimer's patients and their caregivers. The program provides financial support to help patients and families take meaningful trips, visit special places, or reunite with loved ones before the disease progresses too far.

The inspiration for Racing for Memories stems from a deeply personal experience. The organization's founder lost his father-in-law to Alzheimer's disease in December 2018. Just a few months prior, the family was fortunate to share time together — a privilege the founder recognized as not being available to everyone. That experience planted the seed for a program that could give Alzhemeimer’s patients the same irreplaceable gift of shared time together with friends and family, as well as visits to meaningful and significant places.

Trips through the Racing for Memories program do not have to have any motorsports connection. Whether a patient dreams of visiting a memorable location, reuniting with a sibling or friend across the country, or experiencing a bucket-list destination, the program is designed to make it happen. Financial support covers travel arrangements for both the patient and a caregiver.

End Alzheimer's Racing Inc., DBA End Alzheimer's Motorsports, is a not-for-profit 501(c)(3) organization. EIN: 88-3730707

Racing for Memories

Help us fight Alzheimer's and support those with the disease as well as their caregivers!