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Seasons of story: Why your donors need rhythm
June 25, 2026 @ 2PM ET
The challenge with storytelling for most nonprofits isn’t a lack of great stories—it’s knowing when and how to share them.
In this engaging webinar, fundraising expert Max Kringen will discuss the four stages of donor relationships and how to communicate effectively at each, building lasting trust beyond individual campaigns.
You’ll learn to identify where supporters are in their relationship journey, find valuable information in your donor management system, and tailor your messaging based on donor behavior and engagement.
We’ll also look at practical examples of stewardship and work through exercises to help you improve donor retention and build a communication rhythm your team can sustain.
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Meet the speakers
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Max Kringen
Max Kringen is the founder and Chief Storyteller at Tellwell Story Co., a creative studio in Fargo, ND. Over a decade, he has helped hundreds of nonprofits and mission-driven organizations build lasting donor relationships through storytelling, brand strategy, and documentary film. He is the author of Seasons of Story, founder of the WellTold Conference, and host of the Tellwell podcast and Start with Story newsletter.
Connect with Max
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