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Seasons of story: A better rhythm for donor relationships

June 25, 2026 @ 2PM ET

Storytelling isn’t just about what you say—it’s about when you say it. Givebutter teamed up with storytelling expert Max Kringen to introduce the Seasons of Story framework, showing nonprofits how to match their messaging to each stage of the donor journey, build trust year-round, and create a communication rhythm that strengthens donor relationships over time.

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Key takeaways from the session 💡

Every season has a different purpose 🌱 Introduce, educate, engage, and remind—each season moves donors one step closer.

Lead with stories before you lead with asks 📖 Strong donor relationships begin long before a fundraising campaign.

Not every message needs a donation button 💛 Some of your most impactful communications simply help supporters feel connected.

Create a rhythm your team can actually sustain 🔄 Consistency beats complexity. Build a cadence your team can repeat year after year.

This webinar is worth 1 CFRE credit. Need help submitting your CFRE credits? Visit this link for more information

Meet the speakers

Max Kringen

Max Kringen is the founder and Chief Storyteller at Tellwell Story Co., a creative studio in Fargo, ND. Over a decade, he has helped hundreds of nonprofits and mission-driven organizations build lasting donor relationships through storytelling, brand strategy, and documentary film. He is the author of Seasons of Story, founder of the WellTold Conference, and host of the Tellwell podcast and Start with Story newsletter.

Connect with Max

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