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Grow giving year-round: How to unlock untapped fundraising potential
August 5, 2026 @ 2PM ET
According to GivingTuesday’s Growing Giving report, nonprofits are leaving an estimated $52 billion in giving opportunities on the table each year. The good news? Growing your fundraising isn’t always about asking more—it’s about creating more opportunities for people to support your mission.
Givebutter teamed up with fundraising expert Floyd Jones to explore how nonprofits can build year-round momentum, engage supporters in meaningful ways, and uncover new opportunities to inspire generosity.
📈 Create more opportunities to give
Fundraising doesn’t have to revolve around year-end. Look for meaningful moments throughout the year to invite supporters to take action.
💛 Ask more often—and with confidence
Many people simply aren’t being asked. Consistent, thoughtful invitations create more opportunities for generosity.
🎉 Turn milestones into fundraising moments
Anniversaries, awareness days, community events, and organizational wins can all become natural opportunities to engage donors.
🤝 Build giving into everyday relationships
The strongest fundraising programs create ongoing connections—not just one-time campaigns.
This webinar is worth 1 CFRE credit. Need help submitting your CFRE credits? Visit this link for more information
Meet the speakers
Floyd Jones
Floyd Jones is the Founder & CEO of BackBlack, an initiative that has directed over $2M to more than 1,000 Black-led nonprofits. He is also the founder of Floyd Jones Enterprises, a media and coaching company helping nonprofits scale their fundraising through community-led growth.
A speaker, coach, and community builder, Floyd is focused on helping nonprofits build sustainable, engaged communities that drive lasting impact. Over the course of his career, he has raised over $40M for grassroots organizations and transformed the nonprofit landscape through strategic community-building efforts.
His work has been featured on platforms such as ESPN, LinkedIn, Blavity, The Anthem Awards, Variety, Black Enterprise, and Wired, and sponsored by brands including NIKE, Whole Foods, VISA, and NBA2K.
As the newly appointed Global Chair of Black Philanthropy Month, Floyd is passionate about turning engagement into long-term support and committed to uplifting changemakers worldwide through bold, equity-driven strategies.
Connect with Floyd
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