Get CFRE credit ⭐️
Your donors said yes. Now what?
October 21, 2026 @ 2PM ET
Every first gift is a chance to invite someone into the heart of your mission. The first few weeks are your moment to build trust and turn a new supporter into a committed member of your community.
We teamed up with nonprofit email consultant Katelyn Baughan for an engaging webinar where we learned how to craft a welcome series that grows your impact and helps you create the world you believe in.
⏳ Make the first 90 days count
Only 23% of first-time donors give again. The weeks after a first gift shape whether they stay.
🧾 Don’t waste your most-opened email
Personalize your receipt with a note from a real person and one concrete thing their gift does.
🙅 Five emails, zero asks, then one
Build trust first, with no hidden asks. Save the monthly giving invite for last.
✍️ Swap the abstraction for a moment
Show a specific moment donors can see and feel, and say “you” more than “we.”
🎁 Skip the blank page
Make a great first impression with ready-to-customize templates for welcoming new donors.
This webinar is worth 1 CFRE credit. Need help submitting your CFRE credits? Visit this link for more information.
Meet the speakers
Katelyn Baughan
Katelyn Baughan is a nonprofit email consultant and the founder of KB Digital, where she helps mission-driven teams turn inbox attention into measurable impact. With 10+ years leading data-driven, multimillion-dollar programs for organizations like National Geographic, Amnesty International, UNHCR, The Trevor Project, The Cancer Research Institute, and National Breast Cancer Foundation, she blends storytelling with testing and data to inspire generosity at scale.
Connect with Katelyn
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Givebutter is a free, all-in-one solution that offers a comprehensive suite of tools that help propel your mission to new heights (while having fun along the way!).
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Send personalized emails, texts, and letters.
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