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The GIVE Arc: How one nonprofit moved 80% of donors to recurring giving
April 23, 2026 @ 2 PM ET
Discover how one nonprofit moved 80% of donors to recurring giving—and what your team can learn from the strategy behind it.
Givebutter partnered with Dr. Sanjay Bindra, Co-Founder and President of GOSUMEC Foundation USA, to explore what it looks like to build a relational fundraising model—without relying on big campaigns or urgent, one-time appeals.
Together, we unpacked how a simple shift in approach can lead to more consistent, long-term donor support.
Key takeaways from the session
ARC before ASK 💛 The most effective fundraising starts with the relationship—building through Gratitude, Impact, Voice, and Engagement before making the ask.
Belonging drives recurring giving 💫 When donors see themselves as participants in your mission, not just supporters, they’re far more likely to stay engaged over time.
Consistency beats campaigns 🔁 Sustainable growth comes from ongoing, intentional communication—not one-time pushes or deadlines.
Put it into practice with the GIVE Study playbook 💪 Attendees received access to the GIVE Study playbook that included helpful frameworks, messaging templates, and a recurring conversion checklist to help bring this approach to life.
This webinar is worth 1 CFRE credit. Need help submitting your CFRE credits? Visit this link for more information
Meet the speakers
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Dr. Sanjay Bindra, MD
Sanjay Bindra, MD is a cardiac electrophysiologist and nonprofit founder focused on behavioral philanthropy, trust-centered organizational design, and the development of ICCO™ (Identity-Centered Community Organization), a trademarked framework for building resilient, mission-driven institutions.
He is the Co-Founder and President of GOSUMEC Foundation USA, a zero-staff nonprofit that has built a multi-million-dollar endowment to support medical students in perpetuity while operating with radical transparency.
He leads the GIVE Study, a prospective research initiative examining how gratitude, identity, and community drive sustainable recurring giving in modern nonprofits—particularly those operating with zero or limited paid staff.
Connect with Dr. Sanjay
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