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Making sense of 2026: Fundraising trends nonprofits should know
January 29, 2026 @ 2PM ET
The future of nonprofit fundraising isn’t about chasing every new trend—it’s about understanding what’s shifting, what’s staying steady, and how to plan with intention.
Register for our next webinar below
In our recent webinar, nonprofit leaders came together to unpack what’s changing, what’s holding steady, and where nonprofits should focus their energy in the year ahead. The conversation was grounded in insights from our 2026 predictions survey and real-world experience from the field.
Featuring insights from:
- Jon McCoy, Co-Founder + Executive Director, We Are For Good
- Becky Endicott, Co-founder, Head of Community + Storytelling, We Are For Good
- Michael Mitchell, Co-Founder + CEO at The Fundraising Academy
- Crystal Clark, Senior Director of National Donor Engagement at Stop Soldier Suicide
Get the full picture: Download the 2026 nonprofit predictions survey
The insights shared in this webinar are just the beginning. To better understand what nonprofit leaders are anticipating in 2026—from donor expectations to burnout to recurring giving—we surveyed hundreds of changemakers across the sector. The full report breaks down where there’s strong consensus, where opinions diverge, and what it all means for planning the year ahead.
Meet the speakers
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We Are For Good - Jon McCoy & Becky Endicott
Jon is a builder, fundraiser, and storyteller who helps mission-driven organizations grow generosity and community impact. He is the co-founder of We Are For Good and co-host of the We Are For Good Podcast, where he brings practical insight, candid conversations, and encouragement to nonprofit leaders around the world. Jon’s work centers on helping changemakers fundraise with heart, build meaningful relationships, and create sustainable impact rooted in generosity and community.
Becky Endicott is the co-founder and Head of Community + Storytelling of We Are For Good and co-host of the We Are For Good Podcast. She helps mission-driven organizations connect with donors through authentic, human-centered storytelling—believing the most powerful narratives are found in both the joyful moments and the messy ones. With experience leading communications and fundraising teams across higher education and healthcare philanthropy, Becky is passionate about using words and connection to inspire generosity, justice, and lasting impact.
Connect with We Are For Good
Michael Mitchell
Michael Mitchell is Co-Founder and CEO of The Fundraising Academy and serves as Vice President of Advancement at Feed the Children.With more than 20 years of experience in fundraising organizations of all sizes, Michael has worked directly in donor engagement and revenue growth roles. Through The Fundraising Academy, he helps fundraisers strengthen their skills, grow generosity, and increase impact, drawing on practical experience from every stage of the fundraising journey.
Connect with Michael
Crystal Clark
Crystal is a fundraising expert dedicated to building meaningful donor relationships. As Senior Director of National Donor Engagement at Stop Soldier Suicide, she drives revenue growth and ensures supporters stay connected to the organization’s mission. Previously, she helped launch a grateful patient program at Upper Chesapeake Medical Center, raising over $4.2M in six years. A proud daughter and granddaughter of Army veterans, Crystal is passionate about supporting military families.
Connect with Crystal
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