Get CFRE credit ⭐️
Fundraising events that connect and convert
February 18 & 19 @ 2pm ET
In our two-part webinar series, nonprofit leaders and fundraisers explored how to design fundraising events that are both strategic and deeply human.
Click play to watch Events 101 👉
Across two sessions, Samantha Swaim covered event planning fundamentals, choosing the right event model, budgeting with intention, and when to incorporate virtual or hybrid elements to expand reach without losing impact.
We also went deeper into program flow, donor-centric storytelling, and paddle raise strategy—focusing on how to create giving moments that feel meaningful, not transactional. The result is a practical framework nonprofits can use to increase event revenue, strengthen donor relationships, and build long-term philanthropic commitment.
Click play to watch Events 201👇
Whether you’re planning your first fundraising event or refining an established gala, auction, or community gathering, this workshop series offers actionable guidance to help you create experiences that inspire generosity and lasting support.
Each webinar is worth 1 CFRE credit, so you can claim up to 2 CFRE credits if you attended both sessions. ✨
Need help submitting your CFRE credits? Visit this link for more information
Meet the speakers
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Samantha Swaim
Samantha Swaim has more than 20 years of event planning and fundraising expertise. She founded Swaim Strategies, a fundraising event consultancy, in 2004, working internationally with nonprofit organizations to produce impactful events that move missions forward. Samantha is the co-author of “Planning a Successful Major Donor Event”, is the founder of the annual Elevate fundraising event conference scheduled for March 3-4, 2026 and is the co-host of “The Fundraising Elevator” podcast. She is on a mission to support nonprofits in elevating their impact through events.
Connect with Samantha
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