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Hidden in plain sight: How to find your next monthly donors in your CRM
May 13, 2026 @ 2 PM ET
Your next monthly donors might already be in your contact list—you just need to know where to look.
Givebutter teamed up with monthly giving consultant Erika Musser to share how nonprofits can identify potential recurring supporters in their existing donor database, find the right time to reach out, and create an easy process for increasing monthly revenue.
Key takeaways from the session
Your best prospects may already be in your database 👀 The supporters most likely to become monthly donors are often already engaged with your organization.
Timing matters just as much as the ask ⏰ Recognizing the right donor signals can make monthly giving asks feel natural and effective.
Small, repeatable actions beat complicated campaigns 🔁 A clear approach can help nonprofits grow recurring revenue consistently. Erika’s free guide offers conversation frameworks and real examples to make monthly giving asks easier.
Monthly giving should feel accessible 💛 Provide an easy way for more supporters to contribute to your mission.
The best recurring programs are built around relationships 🤝 Thoughtful follow-up and appreciation help convert monthly donors into long-term supporters. Strong monthly giving programs focus on genuine relationships, rather than one-time fundraising pushes.
This webinar is worth 1 CFRE credit. Need help submitting your CFRE credits? Visit this link for more information
Meet the speakers
Erika Musser
Erika Musser is a monthly giving consultant who helps nonprofits build sustainable, recurring revenue. With a background in marketing, development, and fundraising across both nonprofit and for-profit teams, she’s seen firsthand how steady support transforms organizations—giving leaders the confidence to plan, teams the space to grow, and missions the momentum to scale. Erika is also a volunteer and monthly donor, and she’s passionate about making philanthropy more accessible through recurring giving.
Connect with Erika
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