GoFundMe is primarily a crowdfunding platform, but it's worth noting that the company still lacks basic donation functionality across its site.
Givebutter offers a simple yet powerful donation form for collecting donations, dues, and other payments, which you can embed right your website as a donate button/form or host on Givebutter.com. This same form powers payments all across the Givebutter platform, and can be fully customized to meet your payment processing needs.
✔ Beautiful, donor-centric pages built for team fundraising
✔ Add GIFs, drawings, images to donations
✔ Personalized pages with leaderboards
GoFundMe is best known for personal crowdfunding, but their fundraising pages are surprisingly limited in functionality. Almost all of the focus is on the massive image/video in the top left, and the entire donor experience often feels very transactional.
Givebutter offers fundraising pages that place a much greater focus on the supporters of a fundraising campaign, creating a living, breathing campaign experience full of stories and creative messages of support. Givebutter is fully optimized for team and group fundraising and allows for individual members to join campaigns, customize their pages, and easily receive credit for donations they help bring in.
✔ Sell unlimited paid and free tickets
✔ Ask for optional donations on top of each ticket and from those who can't attend
✔ Add event details such as Google Maps, Add to Calendar button, etc
GoFundMe does not support selling tickets or adding event details to fundraising pages :(
Givebutter makes it dead-simple to sell tickets to events while maximizing dollars raised through a combination of encouraging attendees to add donations to their ticket purchases, and allowing you to still collect donations from people who can't attend. Additionally, events on Givebutter come with every fundraising feature built-in, so you have the option to set a fundraising goal, invite your team to create personalized fundraising pages, engage with donors and attendees in the supporter feed, and more.
✔ Track donors, members, and fundraisers over time
✔ Invite unlimited members and manage roles
✔ On-demand live chat support
GoFundMe is not built for long-term fundraising success. Every time you start a GoFundMe you are starting from scratch, whereas on Givebutter every piece of data you collect is stored in a secure central dashboard for you to access and utilize for future fundraisers.
Givebutter provides a suite of tools not on GoFundMe that are particularly useful for groups, nonprofits, teams, and small nonprofits. On Givebutter you can invite and manage roles for unlimited members, receive paper checks in the mail (as well as bank or debit transfers), integrate with thousands of third-party apps such as Mailchimp, and more. On GoFundMe you can't even export a list of your donors.
✔ Accept Venmo
✔ Transparent Fees
✔ Form Customization
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
+ 30¢ / transaction
+ $0 / month
✔ Over 95% of donors cover fees
✔ Fees are transparent to donors
✔ Per-transaction fees under 5%
✔ Average campaign keeps 99.5%
+ 30¢ / transaction
+ 10% tip / transaction
𝗫 No donors cover fees
𝗫 Fees are not transparent to donors
𝗫 Per-transaction fees over 5%
𝗫 Average campaign keeps 97% or less
GoFundMe hides credit card fees from donors and asks them for tips as high as 15% to support their platform, which they make quite difficult to opt out of.
Givebutter offers fixed transaction fees lower than 5%, which over 95% of donors voluntarily cover, resulting in an average overall fee to fundraisers of just 0.5% - the lowest in the industry.
Please note that for the purposes of this comparison we used the pricing for Givebutter's Fundraise product, since it is the closest in relevance to GoFundMe's full offering.