In 2020, major US wireless carriers stopped allowing the use of shared short codes. Givebutter designed this innovative solution approved by the major US wireless carriers to offer this dedicated and convenient 5-digit short code for your supporters.
Top tips for sharing your Text-to-Donate keywords with supporters
Make your keyword visible. At in-person events, put signage on the walls, televisions, or business cards on tables that include your keyword and the phone number for donors to text: 53555. Volunteer sites and anywhere else your supporters will be are good places to make your keyword visible.
Include your keyword across different channels. Newsletters, annual reports, business cards, social media, videos, and direct mail pieces are all good places to share your keyword.
Have a dedicated call to action at your in-person, virtual, and hybrid events. Dedicate a chunk of time to verbally captivating your audience’s attention and encourage them to take out their phones and donate.
Make sure your keyword is easy to say. If you announce it to a group, it needs to be clear and simple enough for everyone to understand.