Fundraising opportunity scoring matrix

Not sure where to focus your fundraising efforts? You’re not alone. Many nonprofits spread themselves too thin trying to do everything instead of prioritizing the channels that will drive the greatest impact.

This free, editable scoring matrix helps you compare fundraising opportunities side by side using five strategic criteria—revenue potential, effort required, mission and audience fit, repeatability, and relationship value. Each channel receives a total score and an auto-generated recommendation (“Prioritize,” “Consider,” or “Deprioritize”), so you walk away with a clear, data-informed action plan.