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About
The Alianzas
The Alianzas is a leader in sports marketing, but now we're leveraging that expertise to empower nonprofit organizations that use sports for positive social change. We will connect purpose-driven brands with nonprofit sports organizations whose values resonate with their target audience. This creates a win-win for everyone: brands achieve their marketing goals while supporting a worthy cause.
Expertise
Sports & NIL
Get top sports marketing insights or craft a Name, Image, and Likeness (NIL) plan for appearances, endorsements, and more
Marketing
Captivate your potential supporters on your campaign pages with the help of digital marketing experts and copywriters
Auctions
Elevate your events with strategic planning and professional auction services
Social Media
Engage your community via social media
Donor Engagement & Management
Get a plan for donor engagement that will get you results
Hi, I'm
Javier Castellano
Marketer with a proven track record of driving audience growth and brand awareness through strategic marketing approaches and brand development.
10+ years of experience in the sports industry, leading global marketing initiatives for renowned organizations like Major League Baseball (MLB). Currently leads nonprofit efforts for the Roberto Clemente Foundation.
Join millions of changemakers
See how nonprofits like yours use Givebutter to drive millions in annual donations and propel their missions forward.
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