Donation form optimization checklist

Is your donation form leaving money on the table? Most nonprofits lose 50–70% of potential donors before they complete a gift, and the fix is often simpler than you think.

This free checklist walks you through every element of an optimized donation form and giving flow, from form design and suggested giving amounts to fee coverage, mobile optimization, and post-donation follow-up.

Whether you’re auditing an existing form or building one from scratch, this checklist gives you a clear path to increasing completed donations.