UTM Parameters

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Source tracking for nonprofits is easy when you set up UTM parameters on your Givebutter link. Track the effectiveness of your different marketing strategies by knowing how each donor found your campaign.

One of the things that works best as a business is the ability to provide this validation to our advertisers—or sharing about why people should participate with us—comes directly from the comments on our Givebutter Supporter Feed about how we’re a resource to the community, how we've helped their business, etc. There's a lot of different pieces of feedback and commentary that we captured over time that really helped to support the sales efforts for our business more than anything—and also on the fundraising side.

Ryan Heafy

Co-Founder & COO

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Donation Forms

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UTM Parameters

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Source tracking for nonprofits is easy when you set up UTM parameters on your Givebutter link. Track the effectiveness of your different marketing strategies by knowing how each donor found your campaign.

UTM Parameters

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