UTM Parameters

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Source tracking for nonprofits is easy when you set up UTM parameters on your Givebutter link. Track the effectiveness of your different marketing strategies by knowing how each donor found your campaign.

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Take advantage of the ease and functionality that Givebutter has to offer. It's a really simple platform, and it's actually fun to donate! Other platform pages are generally very static and dry when making a payment, whether it's a donation or a literal purchase of something. Somehow, the Givebutter payment experience feels more lighthearted and that just adds to the experience!

Cindy Erwin

Director of Annual Giving and Development Operations

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Donation Forms

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UTM Parameters

on Givebutter

Source tracking for nonprofits is easy when you set up UTM parameters on your Givebutter link. Track the effectiveness of your different marketing strategies by knowing how each donor found your campaign.

UTM Parameters

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