6 Mailchimp alternatives that integrate with your fundraising platform

These are the best Mailchimp alternatives for nonprofits and other organizations looking for feature-packed software that pairs nicely with their existing marketing tools.

$

Raised

Supporters

Teams/Members

Nonprofit Strategies
Nonprofit Strategies

6 Mailchimp alternatives that integrate with your fundraising platform

These are the best Mailchimp alternatives for nonprofits and other organizations looking for feature-packed software that pairs nicely with their existing marketing tools.

$

Raised

Supporters

Teams

These are the best Mailchimp alternatives for nonprofits and other organizations looking for feature-packed software that pairs nicely with their existing marketing tools.

$

Raised

Supporters

Teams

Kylie Davis

January 27, 2022

If you're searching for an email automation platform, Mailchimp will probably make your list of finalists. It's user-friendly, and is trusted by thousands of nonprofits and small businesses to handle their marketing initiatives.

But, if you want to do your due diligence—kudos, BTW—you'll want a list of Mailchimp alternatives for a side-by-side comparison. Below, we dive into a number of email automation platforms that might be more suitable for your organization. 

6 of the best Mailchimp alternatives to consider in your search 

Mailchimp alternatives: Tom Hanks You've Got Mail GIF

As a nonprofit, you need to partner with marketing tools that fit your staff bandwidth, budget, and technological needs. To find that fits-just-right solution, we're diving into six marketing automation platforms to consider.

1. Engage

Mailchimp alternatives: Givebutter features

Givebutter’s built-in marketing automation, Engage, is designed to help nonprofits hit their fundraising goal. Like the rest of Givebutter’s all-in-one donor platform, Engage is completely free to use—no matter how much your email list grows in size.

Engage allows you to ignite your supporters across multiple channels—not just email. With Engage’s marketing automation platform, you can send emails, SMS messages, and videos, then track engagement through your built-in reporting dashboard. Then, you can analyze automatic reporting metrics, and calculate the ROI of your campaign or see which message resonated best with your audience.

With Engage’s segmentation features, each message can feel like an authentic touch point to your supporters. You can personalize messages with merge tags, send campaigns to specific segments, or filter supporters by certain criteria.

From there, building campaigns is easy with Givebutter’s user-friendly interface. You can swiftly build email campaigns with the drag-and-drop email editor, or add gorgeous branded graphics with Givebutter’s Canva integration. Finally, you can launch your email blast, schedule for later, or build out an automated campaign to send notifications, reminders, and other updates to supporters.

  • Pricing: Completely free!
  • Givebutter integration: Yes, natively
  • Select features: Filter and segment contacts, SMS functionality, custom branding, Canva integration, message scheduler, track conversion, click, and open rates

2. ConvertKit 🎉

ConvertKit is a relative newcomer to the email automation scene, having only been around since 2013. There are few competitors that take such a polar-opposite stance as ConvertKit and Mailchimp—one's strength is the other's weakness, so it's important to know what you're looking for.

ConvertKit's greatest asset is its ability to build complex workflows off various triggers and grow your email list through different opt-in forms. With Mailchimp, you can only have one form per list, which can cause headaches (and multiple lists!) for your organization. But with ConvertKit, subscribers are segmented by tags, keeping everyone in one place. (Side note: Tags became such a popular feature amongst bloggers and content creators that Mailchimp replicated the idea in recent years.)

Where ConvertKit falls short is its lack of templates and absence of a drag-and-drop email builder. You won't get the beautiful, graphic-designer-worthy emails you so easily get from Mailchimp. In fact, ConvertKit follows a less-is-more design approach, telling users to use videos, images, GIFs, and other media sparingly.

  • Pricing: Offers tiered pricing plans starting at $0, $29, and $59 per month up to 1,000 subscribers. Prices increase depending on list size. 
  • Givebutter integration: Yes, through Zapier
  • Select features: Landing page builder, tags, custom fields, triggers, integration with e-commerce platforms, automated workflows, unlimited forms

3. Constant Contact 👯

At face value, Mailchimp and Constant Contact have remarkably similar features and functionality. Both offer hundreds of email templates. Both have built-in autoresponders. And both come with real-time reporting, subject line testing, and e-commerce tools.

But if you wade through the details, you'll notice Mailchimp simply offers more within each of these larger buckets. 

For reporting, Constant Contact tracks opens and clicks (and allows for a Google Analytics integration).

Mailchimp, by contrast, tracks geographical location, e-commerce conversions, and device tracking (e.g., mobile vs. desktop opens). 

For autoresponders, Constant Contact allows you to create a welcome series and other sequences. But with Mailchimp, you can get a bit more fancy with your triggers, segmenting your list by opens and clicks (e.g., if person A opens first email, send second email). 

  • Pricing: Email automation starts at $20 per month, increasing to $45 for their premium plan and finally $195 for their e-commerce plan
  • Givebutter integration: Yes, through Zapier
  • Select features: Landing pages and websites, drag-and-drop editor, A/B testing, HTML emails, QR codes for forms 

4. Aweber 👊

If you're a nonprofit with a tight marketing budget—or no marketing budget—Aweber might be one of the best Mailchimp competitors to consider. They offer a whole host of features with their free plan.

While many email marketing platforms offer a free plan, it usually comes with bare-bones-only features—which can be frustrating as you scale your organization. If you have less than 500 email subscribers, you can use Aweber's free plan, where you can create autoresponders (with more than one message!), build dynamic list segmentation (to prevent unsubscribes), access all email templates, and even get free migration support.

Plus, Aweber's customer support is superb—even on a free plan (a rarity amongst email marketing tools). You get phone, email, and live chat support, even if you're paying $0 per month.

  • Pricing: Pricing includes the free email plan (0-500 subscribers) or Pro plan ($16.15-$149.99, depending on the number of contacts)
  • Givebutter integration: Yes, through Zapier
  • Select features: Built-in Canva integration, drag-and-drop email editor, tagging and other list management, dynamic segmentation

5. Drip 💪

OK, we have to admit, taking Drip out for an email platform test-drive is kinda like driving a Tesla off the lot. Drip's API seamlessly integrates with over 100 platforms—including Shopify, WooCommerce, Wordpress, Hubspot CRM, and Facebook—to give you a bird’s-eye view of all marketing efforts

Drip is designed to run email and SMS automation, running lead generation through sign-up forms and paid ad campaigns. When it comes to automation workflows, Drip allows business owners, startups, and nonprofits to follow up with abandoned carts (for online stores), increase deliverability rates by deactivating bounced emails, welcome first time donors, or re-engage last year's supporters.

So … what's the catch? In exchange for Drip's advanced features, you'll pay more for their service. While most email marketing services on this list offer a free option, with Drip your plan starts at $19 per month—and that's for 500 or less contacts (SMS is extra). Plus, since Drip's automation features are more advanced that other services, it may be more difficult for the marketers on your team to master.

  • Pricing: Pay-as-you go plans include $19 for 500 subscribers, $29 for 501-2,000, $89 for 4,501-5,000, and so on. For an enterprise plan with unlimited contacts, pricing varies. SMS starts at $15 per month for 1,000 sends.
  • Givebutter integration: Yes, through Zapier
  • Select features: Advanced automations, SMS marketing, customizable forms, social media and Google Ads lead generation 

6. MailerLite 🙌

If you're looking for a user-friendly email marketing software, you may want to consider MailerLite. On the surface, it feels quite similar to Mailchimp, with drag-and-drop templates, easy-to-follow automations, split testing, and fun pop-up forms. 

But if you're looking for a solution that's even simpler than Mailchimp, MailerLite may make the cut. They have improved list management, where subscribers are segmented into groups. This is different from Mailchimp, where mutually exclusive lists prevent you from segmenting or reporting on subscribers across different lists. 

However, if you need an email solution to automate campaigns, Mailchimp offers more options. While you can create workflows within MailerLite, it lacks certain automation tools like e-commerce triggers. 

  • Pricing: Paid plans start at $10 per month for unlimited emails for up to 1,000 contacts. Increases to $15, $30, and $50 per month depending on your list size.
  • Givebutter integration: Yes, through Zapier
  • Select features: A/B tests, intuitive builder, user-friendly list management, advanced segmentation 

Utilize email marketing automation for your next campaign 

Givebutter marketing features
Finding the right email marketing solution is an important decision for any organization.

With the right automation platform, you can send monthly email newsletters, invite supporters to fundraising events or webinars, follow up with transactional emails (e.g., after a donation), and ultimately attract new donors through email marketing campaigns.

Mailchimp is an excellent marketing tool that seamlessly integrates with Givebutter and even offers a 15% discount for nonprofits. However, if you'd like to weigh your options, Engage, ConvertKit, Constant Contact, Drip, Aweber, and MailerLite are viable options. Best of all, these options easily integrate with Givebutter. 

Or, you can use Givebutter’s all-in-one fundraising platform to grow, engage, and track your supporters. With Givebutter’s built-in marketing automation platform, you can easily create marketing campaigns across multiple channels—video, SMS, and email. The user-friendly, donor-centric interface makes it easy to build, design, and automate campaigns, and the always-free platform fits perfectly within your nonprofit budget.

Ready to see how Givebutter’s all-in-one marketing and fundraising platform can ignite your supporters? Take a tour to get started.

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Kylie Davis
Author

Kylie Davis

Givebutter Digital Content Creator

Kylie thrives on supporting others, making everyone’s jobs easier, and cinnamon in her coffee.

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