6 best nonprofit CRM bulk email tools of 2025

Some software tools act as a robust CRM for donor management, while others specialize in email marketing. What you really want though is a tool that does both—a nonprofit CRM with bulk email functionality, so you can keep donors engaged with timely, relevant messaging.

In this guide, we’re sharing our top picks for the best nonprofit CRM bulk email tools. These platforms help you organize donor data and streamline email outreach—perfect if you want to level up your marketing and donor engagement this year.

What to consider when looking for a bulk email tool

Most CRM tools offer bulk email functionality, but they often lack customization and design flexibility. Some email marketing tools include CRM features, but are they detailed enough for your organization’s needs? 

To help you find the right CRM and email marketing combination, ask yourself these key questions: 

• Do I need more of a detailed CRM or an email marketing tool? ❓
• Can I set up custom filters? 🔍
• How does the platform handle list segmentation? 📑
• Will the CRM update automatically when donors take action? 🏃
• How important are email design and functionality? 🎨
• Can I monitor donor activity in real time? ⌚
• Will this software integrate with my existing tools? 🧰
• Is the software easy to use? ✅
• Is it affordable? 💰

6 top nonprofit CRM bulk email tools to try in 2025

1. Givebutter: Best all-in-one nonprofit CRM and email marketing platform
2. Mailchimp: Best for basic CRM and email marketing
3. HubSpot: Best for scalable CRM and email marketing features
4. Pipedrive: Best for lead management
5. Salesforce: Best for advanced CRM and marketing tools
6. Zoho CRM: Best for streamlining nonprofit operations

The best nonprofit bulk CRM email tools

With so many CRM and email marketing platforms out there, finding the best option can be overwhelming—especially if you need specialized nonprofit features. We’ve done the research to bring you this list of the top nonprofit CRM bulk mail tools to help you choose the best fit for your organization.

1. Givebutter: Best all-in-one nonprofit CRM and email marketing platform

Givebutter is an all-in-one fundraising and donor engagement platform that acts as your home for changing the world around you. At its core is a powerful nonprofit CRM with robust donor management features—including the ability to send engaging, personalized emails at scale.

With Givebutter, changemakers can go beyond sending bulk emails to donors and use the platform for all their fundraising needs including donation forms, fundraising events, and auctions—saving time, increasing efficiency, and streamlining the entire workflow.

💰 Price: Givebutter is free to use, thanks to optional donor tips. There’s no platform fee, and the processing fee of 2.9% + 30¢ is covered by 95% of donors. Givebutter Plus, which includes an enhanced email editor and automated workflows, starts at $29 per month.

📣 Standout features: 

• Donor management and CRM
• Donor segmentation
• Custom filters
• Contact tags
• Live search
• Custom domain emails and branding
• Email builder with graphics, GIFs, and emojis
• Pre-built email templates
• Native Canva integration
• Campaign scheduling
• Engagement and conversion tracking
• Unlimited email blasts
• Reporting and analytics 
• Workflow automation tools and enhanced email editor (with Givebutter Plus)

✅ Best for: Nonprofits that want best-in-class tools at an affordable price.

🔥 Our take: Givebutter is a top choice for nonprofit organizations that want to send creative, automated, and highly engaging emails to your donor base in bulk. More than just a donor management and email marketing platform, it serves as a central hub for all of your fundraising efforts.

What users like about Givebutter

“One reason we went with Givebutter after a pretty exhaustive search was the complete suite of capabilities in one tool. We LOVE the email product. We previously had been sending emails from a personal email address (not compliant and not trackable! And quite tedious).” - Givebutter review, Emily G.

What users dislike about Givebutter

“Some of the features are still being developed, and there aren't always as many ways to personalize as some of the higher-end CRMs.” - Givebutter review, Cindy S.

2. Mailchimp: Best for basic CRM and email marketing

Mailchimp is a marketing and automation platform used by businesses and nonprofits alike. The software boasts AI-powered marketing tools, including email marketing, marketing automation, SMS marketing, and audience management—making it a versatile option for nonprofits that need simple CRM and email functionality. 

💰 Price: Mailchimp has a free plan with a limit of 500 contacts and restricted access to features. Paid email marketing plans start at $13 per month, scaling with the number of contacts. A 15% discount is available to eligible nonprofits.

📣 Standout features: 

• Audience segmentation
• Behavior insights
• Visual email builder
• Workflow automation
• Email templates
• Reporting and analytics

✅ Best for: Nonprofits that need basic CRM and email functionality on a budget.

🔥 Our take: Mailchimp has long been known as a creative email marketing tool, but some nonprofit organizations may find the CRM side to be less detailed than other options on this list. 

What users like about Mailchimp

“It is simple to redirect and create emails to send them to categories and set a specific schedule for them to be sent. It also offers recommendations of when it is best to send emails to a certain class based on preliminary results.” - Mailchimp review, Laura L. 

What users dislike about Mailchimp

“I did use it quite frequently and one thing I didn't like was the way to have my customers/leads management. You have to figure out where things are all the time and take several steps when you need to clean up your listing, which is time-consuming.” - Mailchimp review, Catherine G.

3. HubSpot: Best for scalable CRM and email marketing features

HubSpot’s marketing hub gives fundraisers access to email marketing, forms, SMS marketing, and social media management in one platform. Combined with its free CRM, users can leverage donor data to send emails in bulk and track interactions seamlessly.

💰 Price: HubSpot offers a free plan with limited access to CRM and email marketing features. Paid plans with additional features are available, starting at $15 per month per seat. HubSpot offers a 40% discount for eligible nonprofits.

📣 Standout features: 

• CRM with donor tracking
• Email marketing
• List segmentation
• Drag-and-drop email editor
• Automated email workflows
• Email reply tracking
• Reporting and analytics

✅ Best for: Nonprofits that want a robust CRM with advanced email marketing functionality.

🔥 Our take: While HubSpot provides free CRM and marketing tools, users are limited on how many emails they can send per month and don’t have access to marketing automation—meaning you’ll likely need to invest in a paid plan to unlock bulk email capabilities.

What users like about HubSpot

“What really stands out is how they've managed to pack a ton of powerful features into something that doesn't give you a headache to use—everything from email campaigns to landing pages just flows naturally.” - HubSpot review, Danielle W.

What users dislike about HubSpot

“I wish their products weren’t either/or. It would be fantastic to customize the platform to suit each business’s unique needs and goals. For example, if I want to set up workflows, I would have to switch to a different product and spend thousands more each month.” - HubSpot review, Cori F.

4. Pipedrive: Best for lead management

Pipedrive is a CRM and lead management software tool that’s often used by sales teams but can also be utilized by nonprofits for donor management and engagement. The platform includes a robust CRM system alongside the ability to send personalized donor communications.

💰 Price: Pipedrive’s pricing starts at $14 per month for the basic plan, but for email marketing capabilities, you’ll need to add their Campaigns add-on for $20 per month.

📣 Standout features: 

• CRM and donor management
• Custom fields
• Message personalization 
• List segmentation
• Workflow automation
• Reporting and analytics
• Drag-and-drop email editor, segmentation, and analytics (with optional Campaigns add-on)

✅ Best for: Nonprofit organizations that want a more sales-influenced way to manage leads and donors.

🔥 Our take: Pipedrive is a solid option for nonprofits seeking a lead management or CRM system first, and are happy to pay extra for email marketing functionality—key features included with some of the other tools on this list. 

What users like about Pipedrive

“LOVE LOVE LOVE the Campaigns tool. This add-on realizes soooo much potential in your data and gives you powerful tools to run email marketing campaigns as often as you want.” - Pipedrive review, Gareth R.

What users dislike about Pipedrive

“One drawback of Pipedrive is that its reporting features can be somewhat limited for users needing highly customized reports. Additionally, the pricing may be higher for smaller teams.” - Pipedrive review, Joel H.

5. Salesforce: Best for advanced CRM and marketing tools

Salesforce is renowned as a sales CRM, but its dedicated nonprofit CRM offers a specialized platform for fundraising, marketing, and engagement. Fundraisers can use the software for comprehensive donor management and to execute bulk email campaigns.

💰 Price: Pricing for Salesforce’s Nonprofit Cloud starts at $60 per user per month. Eligible nonprofits can access discounts, including up to 10 free seats.

📣 Standout features:

• Sales and service CRM
• Donor management
• Email marketing
• List segmentation
• User journey builder
• Reporting and analytics

✅ Best for: Enterprise-level nonprofits that need to manage donors and marketing at scale.

🔥 Our take: Salesforce is a robust nonprofit CRM tool, but the variety of options in its plans, packages, and features can make it overwhelming for new or smaller nonprofits to navigate. This CRM and fundraising tool is best suited to technical users and larger organizations. 

What users like about Salesforce

“Salesforce is the next level, and we feel confident that this is the best tool to grow with and move us to be more sophisticated in our data, tech, marketing, and fundraising.” - Salesforce review, Tara C.

What users dislike about Salesforce

“The cost can be a lot as organizations grow. Service is also not the best. The cost of premier support is prohibitive, especially when considering scaling over time.” - Salesforce review, Amber E.

6. Zoho CRM: Best for streamlining nonprofit operations

Zoho CRM allows users to organize data and send emails in bulk with workflows, marketing segmentation, and AI-powered features. Fundraisers can use Zoho CRM to store and analyze donor data for use in mass email marketing campaigns.

💰 Price: Zoho CRM’s pricing starts at $12 per user per month. Discounts are available for eligible nonprofit organizations by contacting the sales team.

📣 Standout features: 

• CRM
• Lead management
• Mass emails
• Campaign management 
• Journey builder
• Workflow automation
• Reporting and analytics

✅ Best for: Nonprofits that want to streamline operations and enhance donor engagement in one platform.

🔥 Our take: Zoho CRM provides basic CRM and email marketing functionalities for nonprofits. It’s also part of a wider ecosystem, including helpdesk, mail, and accounting software—making it ideal for nonprofits that want to centralize more than just fundraising operations.

What users like about  Zoho CRM

“I appreciate the platform's user-friendly interface. It was easy for me to navigate it and this usually helped our team to find the information we needed very easily.” - Zoho CRM review, Srinidhi S.

What users dislike about Zoho CRM

“Although it is intuitive for basic functions, advanced configurations (such as complex workflows or integrations) can be difficult for users without technical experience.” - Zoho CRM review, Rocio D.

Stay in touch with your supporters with Givebutter

Bulk email tools allow you to send messages to your supporters at scale—whether it’s to announce an upcoming event, celebrate a successful grant application, or invite donations for your latest fundraiser. 

The right software combines a nonprofit CRM with highly engaging email marketing features, so you can turn your wealth of donor data into personalized, impactful email campaigns for many supporters at once. If you’re looking for a platform that has it all, try Givebutter for free. 

Already using a CRM system or an email marketing tool? It’s easy to make the switch to Givebutter.