7 most successful donation landing page examples

Picture this: A potential donor lands on your page, credit card in hand, ready to make a difference. But your page is confusing, bland, and about as inspiring as a tax form. For a lot of supporters, that's enough to turn them away.

But what if your donation page could be a magnet for generosity? 

In this article, we've gathered some of the top fundraising landing pages that do just that by: 

• Creating an emotional connection 💛 Donation pages should tell a story that tugs at heartstrings and makes donors feel like they can make a real difference.
  
• Being transparent 🔍 Donors want to know exactly how their money creates impact. The best donation pages show donors exactly where each dollar goes.
  
• Making donating easy ⚡ Successful donation landing pages create a frictionless experience to increase the likelihood that donors give.
  
• Building trust and credibility 🤝 Strong donation pages demonstrate that the nonprofits behind them are legitimate, responsible organizations supporters can believe in.

Let’s dive into the best donation page examples!

1. Latino Leadership Institute 🌎

To raise funds for its Cumbre Connect tech project, the Latino Leadership Institute (LLI) created a multifaceted donation landing page featuring video, graphics, and even a downloadable toolkit for peer-to-peer fundraisers to join in the action. The page also showcases a matching gift opportunity and campaign updates to keep supporters engaged in their progress. 

⚡ Standout feature: Embedded video 

🏆 Why it works: Instead of a static image at the top of the page, LLI chose to include a short video about the project and its impact. The video gives viewers a deeper, behind-the-scenes look at the organization and its work, making potential donors feel like they are part of the nonprofit’s success story right from the start. 

2. Mission Bit 👾

While Mission Bit’s standard donation form offers one-time and monthly giving options, its website also features a dedicated page just for its recurring donation program. The page features statistics, photos, and testimonials and makes a compelling case for monthly giving. 

⚡ Standout feature: Recurring donations 

🏆 Why it works: The page’s embedded donation form widget includes descriptions for each giving level so donors can feel like they’re part of the solution whether they choose to give $10, $25 or $100 each month. 

3. NR2F1 Foundation 🪰

The NR2F1 Foundation’s Giving Tuesday campaign page stands out with several key features, including a goal bar, a matching gift, and a creative call to action: The donation flow likens suggested donation amounts to the cost of “your morning coffee” or “after-work drinks,” putting into perspective how much impact can be made just from giving aligned with one’s everyday spending choices.

⚡ Standout feature: Campaign updates 

🏆 Why it works: NR2F1 made excellent use of the campaign updates feature, posting eye-catching graphics (easily created with Givebutter’s built-in Canva integration) on the supporter feed to keep donors updated on their progress and motivated to help them reach—and surpass—their goal.

4. LOGAN Hope 🏫

Logan Hope’s Race for Education donation landing page serves as a place for supporters to contribute and get more involved in its school-wide fundraising campaign. With fun, branded infographics and a slideshow GIF as the header image, this online donation page matches the lively energy of its student body. 

⚡ Standout feature: Team leaderboard 

🏆 Why it works: This page kicks its peer-to-peer campaign up a notch with a team fundraising leaderboard that turns raising money into a friendly competition. Each grade has its own team, and the leaderboard updates in real time as donations come in. 

5. Hearts of Joy International 💛

For their annual gala, Hearts of Joy International created a landing page that serves as a hub for information, registration, raffle tickets, and donations—all in one place. 

⚡ Standout feature: Ticketing

🏆 Why it works: In one embedded form, this landing page offers individual gala tickets, tables of ten, numerous raffle bundles, and a “No, thanks, I’d just like to donate →” option. Givebutter’s easy fundraising events software enables nonprofits to customize unlimited ticket types and ticket bundles, offering donors numerous options for participating in your big night—and helping you reach your fundraising goal. 

6. Trinity Church ⛪

‍Trinity Church's donation form landing page might look simple, but that’s what makes it incredibly effective. Providing clear information about the impact of donations and offering flexibility on how funds are allocated builds trust with donors.

Plus, with a frictionless giving experience—including the option to make a one-time or recurring gift—donors can contribute with just a few clicks.

⚡ Standout feature: Fund designation 

🏆 Why it works: The ability for supporters to donate in someone’s honor and designate how their gift is used creates a personal connection and gives donors a greater sense of ownership and pride in their contribution.

7. Good Mews Animal Foundation 🐱

The Good Mews Animal Foundation got creative for their holiday fundraising campaign! This donation page asks supporters to “vote” for their favorite pets with each dollar they give. Offering suggested donation amounts in the checkout flow, the page enables supporters to easily cast their votes for the cat of their choice. (Congratulations, Sloth!) 

⚡ Standout feature: Supporter feed 

🏆 Why it works: The supporter feed—allowing both the nonprofit and supporters to comment, leave a photo, and connect—is a great way to motivate donors and make them feel like part of a community, which is exactly this nonprofit’s intent. 

Build your best donation landing page with Givebutter

It was a very simple setup process and allowed us to set up our donation page quickly after Hurricane Helene destroyed our school campus. This quick setup helped build momentum in our community to bring more and more donations to our site. I also like that each person can share their own personal story about how the campaign affects them. — Givebutter review, Nicole R.

Creating a successful donation landing page isn't just about a fundraising goal or aesthetics—it's about building connections that transform supporters into lifelong advocates. 

The best donation pages align with your overall fundraising strategy by telling a story, establishing trust, and making the giving experience feel rewarding.

Givebutter makes building a donation landing page as smooth as butter. You can customize your page with your own branding, set up recurring donation options, and add powerful widgets like a fundraising thermometer or supporter feed—helping your nonprofit bring in the donations it needs to succeed.

Ready to create a donation page that motivates your supporters? Sign up for your free Givebutter account today!

Donation landing page FAQs

What should be included on a donation page?

A well-designed donation page should include:

• A concise explanation of your organization's purpose and impact
• Multiple ways to give (one-time, monthly donations, etc.) and various payment options (credit card, ACH, etc.)
• Clear information on how donations translate to real-world results, using statistics, testimonials, and more
• Social proof such as donor testimonials and impact statistics
• Engaging visuals like photos or videos 

What makes a donation page successful?

While no two donation pages need to look the same, the most successful pages often:

• Build emotional connection: Donors feel part of the solution
• Offer great user experience: Fast load times, intuitive navigation, and a simple donation process, especially on mobile devices
• Provide transparency: Clear breakdown of fund allocation and organizational credibility
• Motivates supporters: Creates a sense of urgency to give