7 most successful donation landing page examples

Picture this: A potential donor lands on your page, credit card in hand, ready to make a difference. But your page is confusing, bland, and about as inspiring as a tax form. For a lot of supporters, that's enough to turn them away.

But what if your donation page could be a magnet for generosity? 

In this article, we've gathered some of the top fundraising landing pages that do just that by: 

• Creating an emotional connection 💛 Donation pages should tell a story that tugs at heartstrings and makes donors feel like they can make a real difference.
  
• Being transparent 🔍 Donors want to know exactly how their money creates impact. The best donation pages show donors exactly where each dollar goes.
  
• Making donating easy ⚡ Successful donation landing pages create a frictionless experience to increase the likelihood that donors give.
  
• Building trust and credibility 🤝 Strong donation pages demonstrate that the nonprofits behind them are legitimate, responsible organizations supporters can believe in.

Let’s dive into the best donation page examples!

1. The Riding Centre Association 🏇

‍The Riding Centre Association’s donation landing page serves as a place for supporters to both give and get involved in their upcoming fundraiser—a campaign that supports non-emergency veterinary care for their horses. 

Featuring a prominent donation button, a supporter feed, and fun, branded infographics, this online donation page is a magnet for gifts.

⚡ Standout feature: Embedded branded video 

🏆 Why it works: This nonprofit’s choice to embed a video is key to creating a meaningful connection with supporters. Unlike static images, a custom video offers donors a behind-the-scenes look at the organization and their work, making supporters feel like they're not just donating but are part of the nonprofit's story.

2. Scituate Animal Shelter of Massachusetts 🐩

‍Scituate Animal Shelter of Massachusetts’s donation landing page succeeds at creating an emotional connection with donors while making it easy to donate. To raise funds for the care of their animals, this donation page asks supporters to “vote” by donating for their favorite pets.

⚡ Standout feature: Simple donation process

🏆 Why it works: The donation form is straightforward and effective, offering tiered giving levels. Supporters can easily donate using the suggested donation amounts or a custom gift amount, making the donation experience seamless.

3. Trinity Church 👼

‍Trinity Church's donation landing page might look simple, but that’s what makes it incredibly effective. Providing clear information about the impact of donations and offering flexibility on how funds are allocated builds trust with donors. 

Plus, with a frictionless giving experience—including the option to make a one-time or recurring gift—donors can contribute in just a few clicks.

⚡ Standout feature: Fund designation and ability to give in honor/memory

🏆 Why it works: The ability for supporters to donate in someone’s honor and designate how their gift is used creates a personal connection and gives donors a greater sense of control.

4. The Tiny House Project 🏠

‍The Tiny House Project’s donation landing page is another masterclass in crafting a donation page that is simple and straight to the point. For garnering donations, this is key.

⚡ Standout feature: Fundraising thermometer 

🏆 Why it works: The donation goal bar, which updates in real time, provides a visual representation that motivates supporters. As the goal bar nears the end, donors may be more likely to help push the campaign across the finish line.

5. Chicago Tool Library ⚒️

The Chicago Tool Library, which aims to provide equal access to equipment in the community, takes a genius approach to its donation landing page. Featuring a supporter feed, goal bar, and branded photos, this nonprofit showcases a great fundraising website example.

⚡ Standout feature: Active supporter feed

🏆 Why it works: The supporter feed—allowing both the nonprofit and supporters to comment and connect—is a great way to motivate donors and make them feel like part of a community, which is exactly this nonprofit’s intent. 

6. Latinx Voces ☕

Latinx Voces, a nonprofit dedicated to amplifying the voices and contributions of Latino communities across the U.S., offers a stellar example of a donation page that motivates giving.

⚡ Standout feature: Clear call to action

🏆 Why it works: Latinx Voces’s donation page stands out with several key features, including branded illustrations. However, their call to action is most compelling. Instead of asking donors to donate “anything they want,” this nonprofit asks that supporters contribute the cost of a coffee. This simple approach effectively makes giving accessible to everyone.

7. Camp Koru 🏕️

‍Camp Koru, a free outdoor adventure camp that helps young adult cancer survivors find healing and renewal beyond cancer, offers a fundraising page example that truly captures the spirit of its mission.

⚡ Standout feature: Social share button

🏆 Why it works: This donation page encourages donors to give in lieu of birthday gifts, and the social share options make it easy for supporters to spread the word through peer-to-peer fundraising on X, Facebook, or LinkedIn. 

Build your best donation landing page with Givebutter

Creating a successful donation landing page isn't just about a fundraising goal or aesthetics—it's about building connections that transform supporters into lifelong advocates. 

The best donation pages align with your overall fundraising strategy by telling a story, establishing trust, and making the giving experience feel rewarding.

Givebutter makes building a donation landing page as smooth as butter. You can customize your page with your own branding, set up recurring donation options, and add powerful widgets like a fundraising thermometer or supporter feed—helping your nonprofit bring in the donations it needs to succeed.

It was a very simple setup process and allowed us to set up our donation page quickly after Hurricane Helene destroyed our school campus. This quick setup helped build momentum in our community to bring more and more donations to our site. I also like that each person can share their own personal story about how the campaign affects them. — Givebutter review, Nicole R.

Ready to create a donation page that motivates your supporters? Sign up for your free Givebutter account today!

Donation landing page FAQs

What should be included on a donation page?

A well-designed donation page should include:

• A concise explanation of your organization's purpose and impact
• Multiple ways to give (one-time, monthly donations, etc.) and various payment options (credit card, ACH, etc.)
• Clear information on how donations translate to real-world results, using statistics, testimonials, and more
• Social proof such as donor testimonials and impact statistics
• Engaging visuals like photos or videos 

What makes a donation page successful?

While no two donation pages need to look the same, the most successful pages often:

• Build emotional connection: Donors feel part of the solution
• Offer great user experience: Fast load times, intuitive navigation, and a simple donation process, especially on mobile devices
• Provide transparency: Clear breakdown of fund allocation and organizational credibility
• Motivates supporters: Creates a sense of urgency to give