Fundraising strategies

Donor personas turn scattered data into personalized fundraising, so you can write messaging that resonates and retain more donors year after year.

Learn how to build a donor pyramid that maps your nonprofit’s donor base by giving level, turning your CRM data into an actionable cultivation plan, plus a free downloadable template any nonprofit can use.

Learn how to set SMART fundraising goals built with your actual nonprofit data, plus fundraising goal examples to guide your strategy.

Learn how to write an impactful year-end appeal letter and get inspired with creative ideas for email, text, social media, and more.

Annual appeal letters inspire giving. Learn how to write one that connects, converts, and drives impact—with free templates.

Year-end giving is a nonprofit’s highest-impact season. This guide delivers tactics that work, plus a practical campaign timeline any organization can use.

Learn how to create fundraising videos with 15 video ideas, real nonprofit examples, and an eight-step process for creating videos that drive impact.

Learn how to organize a food drive that brings your community together, fills local food bank shelves with the items they need most, and gives everyone a meaningful way to help—whether they donate food or give online.

Learn how to build targeted call lists, prepare confident callers, personalize donor conversations, and turn phonathon pledges into lasting support.

From budgeting to day-of logistics, here’s how to plan a church fundraising event that brings your community together and raises more for your mission.

Learn how to sell event tickets online, accept donations in the same checkout, and keep every attendee’s information organized in one place.

A modern telethon fundraiser turns a simple livestream into a shared giving moment. Learn how to plan yours, engage supporters in real time, and raise more—without a TV studio or production-sized budget.

Learn how to plan a charity golf tournament fundraiser in eight steps, with pricing benchmarks and practical tips for sponsorships, registration, add-ons, and event-day logistics. Then, use the free checklist to keep every detail on track.

Celebrate National Nonprofit Day with 10 creative ideas to thank supporters, share your impact, and inspire action. Make Monday, August 17 your biggest day of impact yet.

Learn everything you need to know about Giving Tuesday, including when it started, why it matters, and how to make the most of this global day of generosity.

Craft a donation letter for your team that resonates, plus a free customizable template and real sports team donation letter examples.

Write a youth sports fundraising letter that highlights your impact and inspires sponsors to say yes, with a sample letter and template that works for any sports team.

Learn how to craft a church donation letter that helps you raise more in 3 steps, with 5 customizable letter templates and real nonprofit examples.

Learn how to run a successful school auction fundraiser in five simple steps, with real-world examples and prize ideas your community will love.

Learn how to organize a school carnival with a go-to list of classic carnival games, food favorites, activity stations kids will love, and fundraising tips—all in one helpful guide.

Discover 25 fun, inclusive spirit week ideas for every school, plus easy ways to turn each theme into a fundraiser.