Marketing & engagement strategies

A donor journey map shows you what it is, its 5 stages, and 6 steps to build your own, plus a free downloadable template any nonprofit can use.

Show donors the importance of their gifts, the progress you’ve made, and why they should keep supporting your mission. Here’s how to create an impact report.

Learn how to find stories worth telling, help beneficiaries feel comfortable on camera, and share content with authenticity and care.

Free donation thank-you letter templates, timing tips, and tools to help small nonprofits build a donor acknowledgment system that feels personal.

Learn how to plan a nonprofit direct mail fundraising campaign, write stronger appeals, connect print and digital giving, and measure results with confidence.

Learn how your nonprofit can use influencer marketing to expand your reach and raise more money, with real campaign examples and a step-by-step guide to building an influencer marketing strategy.

Transform casual followers into committed donors with simple, proven strategies that feel authentic—no complex systems or expensive tools required.

Ready-to-use Giving Tuesday text message templates for every stage of your campaign, from save-the-date to thank-you, plus tips for creating and sending them for free.

Learn how to turn scattered posts, emails, and campaign updates into a nonprofit content marketing strategy your team can maintain with confidence.

Compare carrier-billed and link-based mobile giving to see how each method handles payments, donor data, and payouts—and which option is better for your nonprofit.

Make the biggest impact this year with our complete guide to Giving Tuesday email campaigns, including examples, tips, and the tools you need to raise more.

Discover everything you need to know about Giving Tuesday social media content, from real nonprofit examples to tips for creating eye-catching graphics and a free media kit.

From emails and personal asks to peer-to-peer fundraising, these are the most effective tactics for promoting a fundraiser. Plus—a promotion plan that keeps momentum going all campaign long.

Steal 12 ready-to-use school newsletter ideas, sections, and a free template so parents actually open (and read) your next send.

Learn how to plan and launch a nonprofit advocacy campaign with step-by-step guidance and real examples from Givebutter changemakers.

From temples to ministries, we've rounded up 8 church websites doing it well, including design elements, content, and giving tools worth borrowing for your own.

Build stronger relationships with supporters using a clear 5-step donor cultivation cycle, practical strategies, and free tools.

Learn how to recruit nonprofit board members who are engaged, generous, and in it for the long haul.

A guide to crafting the ask, choosing the right format, timing your outreach, and following up without feeling pushy.

Find out how to craft an effective nonprofit marketing strategy plan that drives growth, engagement, and donations from your target audience.

Recurring donors give more, stay longer, and drive predictable nonprofit revenue. Here's everything you need to know to attract, retain, and upgrade them.